Finding Your Inbound Marketing Agency in Healthcare Technology
Marketing healthcare technology, whether it’s to big hospital systems or small dental offices, has its own set of tricky challenges.
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October 27
October 20
Thinking About Hiring a Google Ads Agency? Ask These 11 Questions First
Choosing the right Google Ads agency can make or break your PPC results — especially for manufacturers and industrial companies where long sales cycles, niche audiences, and tight margins are the norm. But here’s the catch: not all agencies know how to handle those challenges.
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August 14
How Much Does Inbound Marketing Cost? Use This Tool to Calculate
Marketing requires a significant amount of time and effort. While there are tools available to help maximize your effort, you might still hesitate to use them - how much does inbound marketing actually cost?
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July 31
7 Attribution Tools for Digital Marketing: A Revenue-First Guide for Teams
If you're a marketer, you know how important your work is to generating sales, leads, and sign-ups. Proving to the “powers that be” that your content or campaign sparked that eventual revenue opportunity? Not as easy. And if you're using multiple software platforms to gain traction with customers, it can become even more confusing to track where all these conversions originated. That's where an attribution tool comes in and can be a critical component when analyzing user behavior from start to finish.
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July 16
CTA Best Practices: What Works in Inbound Marketing in 2025?
Modern marketers know that calls-to-action (CTAs) are powerful tools for guiding users toward conversion. CTAs support goals like increasing traffic, generating leads, and encouraging certain behaviors at key decision points.
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June 30
Your Guide to HubSpot Setup and Onboarding Services
Ever stared at an intricate piece of machinery and wondered how all the parts sync together to create an impactful whole?
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June 24
Website Not Ranking on Google? 7 Steps to Appear in Search
You can have the best content in the world, but it won’t mean anything if people can’t find it! Ranking well on Google search results pages is the best way to ensure visibility for your website. Sometimes it's necessary to go back to the basics of SEO (search engine optimization), because ultimately the groundwork needs to be laid for success to follow.
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June 13
Using AI for Content Creation: A List of 5 Don’ts
Using AI (artificial intelligence) for content creation is becoming more common every day. And honestly, it can really take the pressure off your team – if you use it the right way.
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June 03
Generative AI Use Cases That Boost Inbound Marketing Efficiency
Ever feel like the only way to survive your workload is to clone yourself? You’ve got content to write, data to wrangle, strategy to plan – and your brain’s already halfway into next week. Everyone’s swamped, and your “quick favor” list keeps growing. That’s where generative artificial intelligence (AI) starts to earn its spot. The best generative AI use cases show how these tools can actually help – drafting content, summarizing research, suggesting structure – all without handing over the creative reins.
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February 14
Business SEO Services: What Exactly Do You Get?
Ever bought one of those giant bags of chips that looks like it's about to explode with greasy, salty goodness? Alas, when you tear open the bag, you find out 65% of it is ... air. Nothingness. A ruse. You're irritated, but you eat the chips anyway because you already spent the money. You move on with your life, and vow to never again be a sucker for the illusion of value. You may have heard similar sob stories (metaphorically speaking) about SEO for B2B companies. The good news is, if you educate yourself on what SEO work should look like and then partner with the right agency, there'll be nothing to get salty about. SEO, or search engine optimization, is a method of organically attracting more attention from potential buyers and Google search rankings. It's an awesome way to lower your B2B customer acquisition cost vs. pay-per-click advertising (PPC). Assuming you're going to outsource SEO services instead of attempting the work in-house, let's set some proper expectations for the ...
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
