Increasing Website Traffic & Sales with Inbound Marketing
2015 has been yet another fruitful year for our almighty conquering overlords (aka technology, the Internet, and Google).
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September 08
September 04
Your Marketing Strategy Blows (Use Buyer Personas)
Yeah, we said it. No, we don’t know who you are. No, we’d prefer not to take this outside.
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September 01
Target Markets < Market Segmentation < Buyer Personas
What’s the difference? They seem like generally the same thing, and many people (who don’t know any better) use them interchangeably. So what’s the big deal? Let’s start with some technical definitions. Target markets: A particular market segment at which a marketing campaign is focused. (Business Dictionary) The consumers a company wants to sell its products and services to, and to whom it directs its marketing efforts. (Investopedia) Marketing segmentation: Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. (Inc.) A marketing term referring to the aggregating of prospective buyers into groups (segments) that have common needs and will respond similarly to a marketing action. (Investopedia) Buyer Personas: A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. (HubSpot) Buyer personas are ...
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August 28
You Deserve Better Than Target Markets
I mean, really. They’re running around matching up with any company who will take them, they’re giving you vague and unhelpful answers to your perfectly legitimate questions, and they mumble a bunch of conflicting messages when you just want to know, “What do you WANT from me?!”
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August 24
5 Ways to Completely Screw Up Your Buyer Personas
Believe us when we say there are a LOT of ways to screw up buyer personas - narrowing the list down was the hardest part of making this post.
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August 19
Dear Persona: Writing Content for Your Buyer Personas
Dear Persona, Today we are writing a blog post on how to write to your buyer personas. It can be a tricky thing, because every persona is different. Just like in high school English, there are a few things you should focus on:
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August 17
How Much Do You REALLY Know About Buyer Personas?
Think you know all about buyer personas? Step right up and test your knowledge! Check out these true-or-false buyer persona statements and see how much you REALLY know.
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April 21
"Mobilegeddon": Google Algorithm Change Welcomes New Mobile Overlords
And I, for one, am happy about it.
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November 05
A History Lesson in Marketing
Sometimes marketers think of great ideas...sometimes they think of bad ideas. Most of them have same goals however...get you to do something. If you come across a marketer that doesn't want to talk about goals you should talk to someone else! One thing is for certain, the way we do marketing has changed DRAMATICALLY! Take a look at this infographic from Hubspot. What type of marketing are you most responsive to as a consumer? Do you even know?
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August 03
Jeremy Callinan Leaves protocol 80
One of the founding partners of protocol 80, Inc. is no longer an owner or an employee. Please join us in wishing Jeremy Callinan luck with his new career path. Jeremy has taken a permanent position with one of protocol 80's longstanding clients doing programming work. He has worked with this client as a contractor since 2009 so the transition should be fairly smooth.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
