Inbound Marketing for Manufacturers Blog



    Recent Posts by Sara:

    What is Ongoing SEO and Why is it So Important?

    SEO (search engine optimization) optimizes your website to rank well in the major search engines such as Google, Bing and Yahoo! SEO is imperative to online success because of the following statistics (courtesy of Search Engine Journal):



    SEO is not a one-time endeavor that your business can check off a list and never have to worry about again. Instead, it demands continuous attention to reach its maximum potential and to remain an effective tool for your business. This is where ongoing SEO comes into play.


    Ongoing SEO analyzes the results of the services initially provided to make sure they are working. Many firms use tools like Google Analytics, MySEOTool, Moz tools, and more to review their activities and then use them to provide continuous SEO improvement. For example, here at p80, we provide ongoing reporting, recommendations, and modifications to ensure that our client company’s traffic and visibility see continuous improvement.


    You may be thinking to yourself, “Hmm… My business already paid for SEO services when we created/upgraded our website. We’re already optimized so we don’t need ongoing SEO services.”


    This is where you are wrong. Here is why:

    Someone needs to monitor the results of those SEO services your paid for:

    Yes, you have been optimized, but how well are those tactics that you have already invested in working? You may have some of your original SEO work performing poorly when you should be spending time on another tactic. Some of your web pages just may not be performing well SEO-wise and need to be modified. Ongoing SEO services can compare strategies and determine which one performs better. Through ongoing SEO you can make the adjustments necessary to ensure that your links stay on the first page of search results.


    You competition’s SEO tactics have changed since you implemented your tactics:

    If your competition is working on its SEO, you better be too! Your competition could start outranking your business on search result pages, costing your sales. If your competition starts ranking for keywords that you used to rank for then changes need to be made. This is where ongoing SEO comes in to keep you ahead of your competition.


    Search Engine algorithms are always changing:

    Most savvy Google users know that the company is always trying to improve its services and grow its market share (which is currently at an astonishing 67.3%) These changes include the algorithms for ranking websites. According to Moz, Google changes its search algorithm approximately 500-600 times each year. Most of these changes are insignificant, but some are major changes that affect search results. Accordingly, any successful results of SEO work done in the past can be negatively affected, making ongoing SEO even more important for your business. We stay up to date on all of those changes so you don't have to.

    Topics: Close SEO Google Strategy Design More Attract Analytics Inbound Marketing

    Myth Busters: Content Marketing Edition

    Do a quick Google search of “content marketing” and you will surely be bombarded with facts, statistics, personal stories, how-to’s, and countless claims by “professionals” about the wonders of content marketing.

    Topics: Close Content Marketing

    Google Changes Again: Google My Business

    Google recently rolled out Google My Business, a new platform for businesses to reach their customers. According to Google’s blog, “users tell us that finding these loyal customers can be complex and time-consuming.” Consequently, Google’s My Business is supposed to be more simple and streamlined, allowing users to managing their business listings easier.

    Topics: Google Social Media Small Business Attract

    A Guide to Creating Your Google+ Local Page

    Google Plus Local pages can be a confusing topic when you first find out that there are Google+ brand pages and they aren't the same thing. Don't worry, you aren't alone.

    Topics: SEO More Attract Inbound Marketing

    A Guide to Creating Your Bing Places for Business Listing

    Every business wants to make connect more to its customers and increase its chances of gaining new customers. “Bing Places for Business is a free service that allows you to add or claim your business listing on Bing and be found by millions of Bing users searching online” Bing. It is simply another outlet for businesses to connect with Internet users and is an excellent opportunity to gain more customers.

    Topics: Close SEO Strategy Design More Attract Inbound Marketing

    Your Old Friend Email Still Has a Few Tricks Left!

    A common rumor in marketing and on the Internet is that email is on the way out and will surely be replaced by social
    media. This is not surprising considering the fact that at the beginning of 2014, 72% of all internet users were on social media. Most Internet users know just how easily and quickly information spreads over social media. In fact, sharing content can be done with the click of a button on various social media sites and that content has the potential to reach millions of people at astonishingly low costs.

    Topics: Close Social Media Email Marketing Attract

    Your First Blog Post

    Most people know how essential blogging has become to running a business and increasing revenue; however, many small businesses have trouble implementing this marketing tactic. Blogging requires quite a bit of time and effort, and let’s face it, most small business owners work around the clock, leaving little time to worry about starting a blog. But for those people how are ready to give blogging a short, here are some helpful tips to make your life a little easier.

    Introduce Yourself!

    This step is easy to overlook but you need to introduce yourself. If you want people to read your blog, they should know who is writing the blog so include a brief autobiography and the history of your business. Try to answer the following questions:

    • What does your business offer?
    • When was your business established?
    • Where are you located?
    • What sets you apart from your competitors?

    Readers need to feel a strong connection to any author if they are going to continue reading whatever content is being published. And do not forget pictures of yourself, your fellow blog writers, and your business’s employees. This will help you gain the trust of your readers.

    Explain Your Purpose

    Why are you starting a blog and what do you want people to read? Readers need to know what to expect from a blog’s author to decide whether that blog will be relevant to them or not. Maybe you are starting a blog to answer common questions that customers ask you or you are going to provide your opinion on the industry you belong to.

    Not sure what your purpose is? You most likely own your own business because you are excellent at something. Maybe you decorate cakes and bake pies better than anyone you know. Maybe you are an expert gardener and know the secret to growing healthy, delicious tomatoes. Whatever you are an expert at, share it! Readers will realize that you have valuable knowledge to provide to them and they will be more likely to come back to your blog and continue learning about your business. Whatever your purpose is for starting a blog, spell it out for readers so they know what to expect and will more easily remember you the next time they surf the Internet.

    Revise and Format

    Revise your first blog post then revise it again! You will surely have quite a few spelling and grammatical errors. Blog posts full of mistakes can be judged as unprofessional and may turn away potential customers. Also, think about formatting your blog in a way that is easy to read. As Adam Thompson explains, “your blog post could contain the best content in the world, but if doesn't look inviting, attractive, and easy to read, you’re less likely to earn social shares or natural backlinks.” Consider using proper titles, subtitles, and bullet points to organize your blog post and make sure to utilize bold or italicized fonts to grab your readers’ attention.

    Finally, add some relevant pictures and graphs to you post. I know from personal experience that staring at a big wall of text of a computer screen causes to me to lose focus and your readers will too. Pictures, graphs, and charts will keep your readers attentive and more likely to continue reading your blog.


    Get a Second Opinion

    Do not overlook how beneficial constructive criticism can be. Ask a few friends or family members to take a look at your blog draft and be open to criticisms and suggestions. Maybe your formatting is difficult to read or you overlooked a few typos. Maybe a friend is generally confused after reading your draft because the content is disorganized or too vague. Whatever the complaints may be, try to stay open to suggestions and consider revising your blog once again. Receiving criticism may be frustrating and discouraging but it will help you retain readers in the long run and promote your business.

    Topics: Close Small Business More Content Marketing Blogging Inbound Marketing