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October 12

Inbound Marketing Summit 2010 - Takeaways for Small Businesses Part 1

Last week, Josh and I had the opportunity to attend the Inbound Marketing Summit at Gillette Stadium in Foxboro, Massachusetts. Home of the New England Patriots, though they were never there. The speakers included many of the bloggers, twitter handles and marketing experts that we follow regularly such as: HubSpot Brian Halligan Dharmesh Shah John Jantsch Rand Fishkin It was a jam-packed 2 day conference where we mingled with industry experts, and huge marketing agency executives to absorb as much knowledge as possible for application to our small business marketing clients. Over the next few days, I want to share what I feel are the biggest takeaway messages from the conference as it applies to Small Business marketing. What the Heck Is Inbound Marketing You might be wondering what the heck inbound marketing is, especially if you are a small business owner or marketer. The notion of inbound marketing takes traditional (outbound) marketing where you publish ads, run a radio ...

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Google Instant Search - What You Need to Know

Unless you have been away from the computer, TV, or radio for the past few days, you have probably heard of Google's latest feature, Google Instant Search. Basically the search engine starts showing results as you start typing your query. There have been a lot of mixed reviews and suggestions. One of my personal favorites was from @GregBoser:

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Most Auto Dealer Websites are Terrible

Sorry about the harsh statement…but in my opinion very true. I am not talking about the design elements of the site, because some of the designs are quite good. I am speaking of usability, updating capabilities and SEO friendliness. Car dealerships are still playing by the old game of, we just need to get these people through our doors and then we can sell. This is no longer the case…WE LIVE IN AN ONLINE WORLD. The majority of wise car shoppers are going to do most of the research and decision making before they leave the house.

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Social Media Management Solutions

Looking for a solution to manage your social media accounts? While there are many and we weren’t able to test each one, we did test a few so you don’t have to.

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Local Is NOT Enough For Most Businesses

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Microsoft Re-Enters the Tablet Market

Tablet computing has been the buzzword among hardware manufacturers and software developers since the first credible Apple tablet rumors came to light at the end of last year. Now it seems like you can’t turn around without a new tablet prototype being featured in an Engadget article, but many folks are quick to forget that tablet computers have been around for years. Ten years ago Bill Gates stood on-stage at the Consumer Electronics Show and demonstrated the benefits of using tablet devices, and since then Microsoft has run Windows on countless tablet PCs. Despite that the tech industry’s perception of what a tablet should be has changed drastically in the past year, and there are rumblings coming from Redmond about a new tablet offering from Microsoft.

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July 12

Personal Facebook Responsibility and Safety

There is a lot of talk about what employers need to do to keep them ‘safe’ from the social media world. But what about individuals? I see a lot of Facebook updates and pictures and it seems as though people don’t understand the implications that can occur from some of them. What you post on these sites lives somewhere whether you delete it from your own account or not, so it is important to think before posting. What can you do to keep yourself and family safe?

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3 Things to Consider When Developing for Mobile

There’s no question that development for mobile is exploding because consumption of mobile content is growing tremendously. Although there are some challenges to developing for mobile, some of which I outlined in my last post, there is still an enormous opportunity in mobile.

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Mobile Software and the Cloud: Will History Repeat Itself?

If you haven’t picked up on the massive growth in mobile device usage (cell phones, smart phones, tablets, netbooks, etc…) in the past couple of years, I would like to welcome you back from the rock you’ve been living under! You’ve no doubt seen the influx of teens through senior citizens with their faces buried in their mobile devices. With smart phones becoming so prevalent, it’s becoming easier to do just about anything you can do on your computer, right from your phone.

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LocalEdge SEO...or Not Quite SEO?

The former Talking Phonebook has put a lot of marketing dollars into their latest identity, LocalEdge. I assume they moved away from having the word “phonebook” in their name because who uses a phonebook anymore? The new LocalEdge sales people make their rounds relying heavily on the words SEO and social media. They give free seminars about the subject, but these just end up being another sales pitch. See below from a local chamber newsletter:

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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