First, we would like to thank everyone that came out to the business after hours to make it a huge success. We would also like to thank the other sponsors, Tortugas Restaurant and Benefit Concepts, Ltd.. Finally, we cannot forget to thank Ron Orris and the Bradford Area Chamber of Commerce!
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So far we've talked about the different categories of mobile devices and what some of the marketing options are for each category. The question in this post is how do you know which group(s) you want to target? Let's look at some data to get a better idea of which categories you should focus on.
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Welcome back for another exciting adventure in the world of mobile marketing! If you are just joining us and missed the first post in this series, I recommend reading it first. It will give you a baseline level of understanding of what the various types of mobile devices are:
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Other Articles In This Series Part 2 – What are some of the marketing options for each of the device categories
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How are you updating your website? Do you have to call on your developer every time you have a photo or text change? Are you skilled enough to change those things on your own using Dreamweaver or Visual Studio? Or do you have a content management system (CMS)?...all the glory of having more control over your own website without having to rely on anyone else to get the job done! But, not all CMS platforms are created equally. Let's talk...
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Between "Using Facebook For Your Small Business" and "Twitter for the Absolute Beginner" we've been talking a lot about the big players in the social media world lately, but there are a whole lot of other newcomers trying to break through with their own set of cool features that are attracting attentive eyeballs. You may be struggling to keep active on Facebook and Twitter as it is, so what benefit would you get from exploring other social networks? More importantly, is there an easy way to manage all of these services at the same time? Of course there is! Let's get into it.
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In my last post, I went through the Ace Hardware Facebook case study. I understand that some of you small business owners might be thinking that their efforts aren't applicable to what you can do as a much smaller business. That is simply not true. None of what they did is beyond the budget of a small business, especially with the right technicians.
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Let's pick up where we left off on my last post and talk a bit more about Facebook for your small business. As promised, I want to take a look at a case study in this post. With all of the posts (listed below) that I've done on Facebook, I realize that sometimes you need to see some real examples of how Facebook is being used to impact business. As a re-cap, here's a list of the posts I've written in this series. If you haven't already, I would recommend reading these as well:
Read moreGet caught up on our blog posts from the week below to make sure you didn't miss anything! Remember to like us on Facebook to find out about our Business After Hours event at Tortugas in Bradford this coming week. We're giving away 2 free Amazon Kindles!
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Aside from the fact that I don't have ~$500 million, there are 5 main reasons I would not buy MySpace.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
