It seems like I've been writing about Facebook a lot lately, but that's for good reason. It's becoming more and more apparent that, if you're trying to market to your small business customers online, Facebook is the one place you absolutely MUST be. The latest bit of news comes from a report by Experian Hitwise which shows that Facebook has surpassed Google as America's #1 most-visited website in 2010.
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The year has come to an end. I assume at some point throughout the year you tried some sort of web marketing strategy whether it was SEO, social media, Yellow Pages, PPC, etc. As a small business it's time that you make sure your marketing dollars are being used where they are most effective and adjust accordingly.
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As an employee or owner of a small business you may have already invested some time into Facebook - you setup a business page, added photos and relevant information, and even post regularly with the latest company happenings or with the useful information found on your blog. Now that you’ve put in all of that hard work, how can you measure the degree to which your time spent is paying off?
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You have finally decided to step into the world that is Twitter? Is this business or personal? Well, either way I am a firm believer that you don't enjoy what you are doing you won't stick with it long enough to reap the benefits. Here are some basics on where to start.
Read moreMerry Christmas and happy holidays! We hope everyone is having a great day spending time with friends and family. If you missed any of our blog posts from the past week take a look below for a round-up!
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It's no secret that we love to use social media and QR codes to help promote our small business. Moreover, we love to help our clients do the same for their SMBs, so we've created some handy tools to help you drive traffic to your website or facebook page from your storefront and product advertising!
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You probably have all of your holiday shopping done, you're getting ready to travel or have guests, and you already have a big holiday dinner dessert on your mind. But don't let your brain leave work yet...you can't forget about your PPC campaigns. There are probably a few things you should do before leaving the office for several days.
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How many times have you heard a small business owner say they are avoiding Facebook? Or maybe you've heard, we haven't started using facebook for business yet because we don't think it fits with our target audience. I won't lie, that might be true. I would be willing to bet though, that in most cases, it'n not really.
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Enter Dead Horse... Yes, yet another post about why you need to be blogging. If the charts I shared earlier weren't motivation enough, what about the impact of blogging on small business search engine optimization? Most of our small business prospects and clients are familiar with SEO and want help with their site's ranking in the engines.
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This past weekend one of my favorite websites for keeping up with tech and social news, Mashable, posted an interesting article about the 23 free web-based tools that small to medium-sized businesses are asking for now. The idea was to illicit a response on Twitter from folks working for or running an SMB regarding which online tools were most-vital to their daily operations and, in some cases, the best areas for improvement or new opportunities for tools to be created where a given need exists.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
