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February 03

Is "The Daily" a killer app?

Wednesday was the big unveiling of Rupert Murdoch's iPad-only magazine called "The Daily." We had the live stream of the event rocking in the protocol 80 office and the general consensus was that it's a pretty cool app. Now having had some time to play with the app's various features I think it's a pretty compelling reason to own an iPad (for now, Rupert Murdoch mentioned they were planning versions for other devices), and it's the most interesting take on tablet news I've seen so far.

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February 02

The Android Market Web Store

It isn't only on your Android device anymore. If you are an Android lover like myself, you probably heard about the Androd 3.0 event today. One of the big takeaways for me was the announcement of a web version of the Android Market, the Android Market Web Store.

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February 01

Being #1 In Google May Mean You're #1 in Bing

I read an interesting article on Search Engine Land today that may impact some of our clients' rankings in Bing. According to the article, Bing has been mining Google search results to enhance their own search results. What the heck does that mean you ask? Think of it like cheating on a test, where you look at your neighbor's answers to fill in your test answers. The theory that Google has tested and says they have verified indicates that Microsoft is using Internet Explorer's suggested sites feature and the Bing search bar to monitor what users search for in Google, and show the same 1st search result in Bing. I Don't Care Whether It's Right Or Wrong The article debates whether what Microsoft is allegedly doing is illegal, right, wrong, etc... If you look at what Google has done with their image search results display, they basically copied Bing's. While I think it is both sneaky and clever at the same time, I don't particularly care. All that matters to me is that our SEO clients' ...

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January 31

Are you on Quora?

There's a new website that has become pretty popular in the tech community called Quora, and I had ignored it up until recently. I mainly saw it through Twitter - for example I'd see someone tweet about answering a question on Quora - but I never knew what the heck it was. For my benefit just as much as yours I decided to give it a look.

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January 28

Using Facebook for Your Small Business - Part 7

You have already read the first 6 parts of the Facebook for Small Business series, right? Now it's time to talk about analytics. If you need to do some catching up, here are the first 6 parts to the series.

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January 27

Mobile Marketing For Small Businesses - Part 5

Welcome back for the 5th post in my series on using mobile for marketing as a small business! Check out my previous posts in the series:

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January 26

5 Ways Twitter Is Making RSS Obsolete

Be honest here: do you subscribe to RSS feeds? More importantly, if you do subscribe to RSS feeds, do you actively monitor them and read the content posted to them or do you ignore it or forget to look? It's no secret that a lot of news stories are being broken on Twitter before they're seen anywhere else in today's news stream, and as a result more folks are turning to the ever-popular social website not just to communicate, but to learn. Here are three reasons that Twitter is becoming the one-stop shop to get your news, and why RSS is becoming less-important to mere mortals.

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January 25

A Look Back at the Internet in 2010

A couple of weeks ago Royal Pingdom posted some stats on what happened with the Internet in 2010. Some of the statistics were surprising and definitely interesting. What does it mean for small businesses. Let's take a look.

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January 25

Mobile Marketing For Small Businesses - Part 4

Hello again! Thanks for checking out this 4th post in our series on using mobile marketing to promote your small business! Many of the topics we discuss apply just as much to a medium or large business, but we try to focus predominantly on small businesses.

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January 21

Shorten Your Tweets With These Handy Tools

I'll admit it, I like words. A masterfully-composed written thought is something I can admire from time-to-time. Unfortunately for me, that makes getting my point across in one Twitter update incredibly inconvenient. More often than not I'm struggling to shrink a tweet by a handful of characters and have to sacrifice an entire word to make everything fit. In fact, the art of fitting a complete thought into a tweet has almost become a game to me. The good news is that there are other people in the world that either have the same struggles as I do or recognize that brevity isn't everyone's strong suit, and they have therefore made some awesome services that make shortening up your tweets much easier.

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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