INBOUND MARKETING BLOG

Manufacturing Marketing Strategy: What’s Quietly Not Working

• By John Beckwith

GEO Content Refresh: Repurposing for AI and Future Search

• By protocol 80

Inbound marketing is the bee's knees! But let's be honest: the definition of "inbound" has changed dramatically since we first wrote about it in 2015. Back then, it was all about getting humans to click a blue link. Today, it’s about convincing an Artificial Intelligence model that you are the ultimate authority on a subject.

How to Structure GEO‑Friendly Content: From Bullet Points to Tables

• By protocol 80

Optimizing for Generative Engine Optimization (GEO) can feel like a moving target – even from one day to the next. This is especially true as AI search optimization continues to evolve across platforms like ChatGPT, Perplexity, and Google SGE (Search Generative Experience (SGE), now widely known as AI Overviews).

6 Pre-Trade Show Email Templates You Should Be Sending

• By Holly McCully Jobe

It's quite an ordeal to send your team to a trade show. Trade shows can give a huge boost to your business and marketing campaign IF you approach them correctly. You should be generating buzz that is going to drive people to your booth long before you arrive to make your time and money count.

5 B2B Marketing Trends to Follow (or Avoid) in 2026

• By protocol 80

Manufacturers, distributors, and industrial suppliers don’t win business the way they used to.

5 Trade Show Follow-Up Email Templates to Nurture & Convert B2B Leads

• By Holly McCully Jobe

You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?

Inbound Marketing Pricing: How Much Does it Really Cost for B2Bs?

• By Donny Kemick

Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing agency to boost your bottom line and find new customers, you probably have a lot of questions. Chances are, you’re wondering:

3 Easy Tricks for SEO-Friendly Content Production

• By protocol 80

It’s one thing to produce content that you find interesting. It’s another thing to produce content that your audience will find interesting. And it’s yet another thing to produce content that Google finds “interesting.”

GEO + Brand Credibility: How AI Citations Enhance Authority

• By Rachel Rodgers

SEO used to be simple. You ranked on Google, earned clicks, and drove traffic.

Scaling GEO Site Structure Across Your Site: Pillars, Clusters, and Structuring

• By Rachel Rodgers

Most teams try GEO once, see a couple AI mentions, and then… it just kind of sits there. That’s the core problem: GEO becomes a one-off experiment instead of a repeatable system.