How Your AdWords CPCs Relate to Large Corporations
An interesting discussion at Web Master World and SEO Roundtable mentions that large corporations are making AdWords unaffordable for the small business user. Do they do this on purpose or is it an accident? One contributor says that chances are these large corporations have fired their SEM firm and a large number of keywords are being bid on without the knowledge of the company. I am sure this happens in some instances...but my guess is that it is not the common practice. Another user mentions that ROI does not matter to these large companies...maybe that is true. I am sure that holds viable for some advertisers. "Just bring the traffic, it doesn't matter what it costs." Again, probably not the norm but it does happen.
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