Do You Guarantee Search Engine Ranks For Your SEO Service?
I am sure this is a common question for every SEO firm and it sometimes difficult for the perspective client to grasp when you tell them no. I wanted to have a lengthy blog post about why we don't guarantee rank, but then I ran across an article at SEOmoz called "Why Reputable SEO Firms Don't Promise Guaranteed Search Engine Rankings". Rand Fishkin, the author of said article, explains the subject so well I do not want to steal his thunder. His main points of the article are:
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