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Viruses in MP3s: Facts & Fiction

Traditionally, mass-mailing viruses are spread as attachments. When a user opens the infected attachment, it executes a piece of code that usually attempts to steal the user's address book, email all it’s members, and often opens a back door to give hackers easy access to the system's resources.

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Microsoft Assessment and Planning Toolkit 4.0 - Getting Ready for Windows 7

The new version of Microsoft's toolkit to help you get ready for Windows 7 is now here:

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What is the Most Effective Online Marketing Strategy?

This can be debatable based on several factors...budget, vendor, client, target audience, product, etc. But what are the numbers? According to a survey done by eMarketer, SEO is the most effective form of online marketing!

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Search Marketing News

There is a lot of search news out there...it can be tough to make it through the good stuff. I gathered some articles together for a client and thought I would share.

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The New Google Adwords User Interface

Google has recently updated their user interface for Adwords users. If you are looking for a quick answer, I like it so far. I have also talked to a few other SEM professionals and the general consensus has been, "Well, it seems to be an improvement. But no matter how you look at it, the Adwords UI is still better than anything Yahoo! or MSN has to offer!" I think we can all agree there.

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Social Media Strategies - How to be Effective and Remain Productive

As far as social media marketing goes, it is a very new channel. There are many CEO's who are not willing to try...or even learn about social media marketing. Their thought? Social media is a time waster. Can you argue with them? Of course it is easy to waste time on the social media outlets, but if your company has a social media marketing strategy, your staff will remain productive and your company can reap the benefits of social media marketing. The most important things to remember are:

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Duplicate Content and SEO

For an updated version of this post, click here. What is duplicate content you ask? When a search engine spider/bot finds multiple pages containing the same information, it is duplicate content. Sometimes this is done on purpose by 'black hat' SEOs, but sometimes it is just accidental because you just don't realize the engine sees 2 pages as being different URLs. This is usually the point when I would throw out one of my all time favorite words, URL canonicalization...but instead I will point you to a great visual representation of duplicate content by Ann Smarty at Search Engine Journal. Enjoy!

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Public Relations and Search Marketing

Crisis management...something we generally don't want to think of as a business. Most times it means bad news, but bad news can be worse if the situation is not handled properly. Generally speaking, most businesses who require strong public relations, already have a public relation strategy in place in case of crisis. But does your company's PR plan include search engine marketing?

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Save Money on Ink Cartridges

Wondering why every time you buy new ink cartridges it costs almost as much as your printer? You're not alone! Even if you buy your ink at Walmart, you're likely to spend too much. We recommend using Data Bazaar. No, we're not affiliated in any way with Data Bazaar, and No, we get nothing when you do business with them. At databazaar.com you can search for your printer's ink cartridges and select a "generic" version of it. It will usually be under half of the price! They also have FREE shipping most of the time.

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Searchers are Becoming More Search Savvy

A great article at Andy Beal's Marketing Pilgrim discusses the continuous growth of Google's Market share...and also points out that searchers are still becoming more sophisticated. To me, these 2 things go hand in hand. I think many people agree that Google provides the most relevant search results, especially for longer search terms. The only reason searchers are able to use longer keywords, is because of the impressive intelligence of the search engines. If it were the days of old, search results would be very poor for queries longer than 3 words. So it makes sense...more and more searchers are using longer search queries, so more and more searchers will use the most intelligent search engines will use their results. Check out these statistics from Hitwise:

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