INBOUND MARKETING BLOG

The Essential B2B Marketing Tactics for 2023

• By Christopher Michel

You have your goals. You know your opportunities. You’re ready to leverage your brand’s strengths.

How To: Allocate Budget for a Digital Marketing Strategy in 5 Steps

• By protocol 80

There are numerous digital marketing techniques spanning just as many platforms -- email, social media, blogging, website optimization, video, and so on. And when you’re thinking about marketing for your business, it can be tempting to want to include as many of those techniques as possible.

Social Media Cheat Sheet for Manufacturers

• By Adam Vosler

How to Prepare a Google Ads Agency to Manage Your PPC Account

• By Josh Curcio

Starting a basic Google Ads account is not difficult in the least bit. With a bit of research and a credit card, you can get account going pretty quickly. However, maintaining an effective Google Ads account can be time consuming. Many small and mid-size businesses lack the resources and skills, so it's often better handled by a PPC (pay-per-click) ad agency.

10 Questions to Ask Your Google Ads PPC Agency

• By Josh Curcio

Because we have been doing training seminars on Google Ads recently, we get to talk to many businesses about their experiences. We completely understand that most business people won't have an in depth knowledge of Google Ads (formerly AdWords), and we wouldn't expect them to. What I have found in talking to them is the lack of knowledge of what type of service, value, etc. they are getting from their current Google Ads agencies. In fact, some of these businesses are getting straight up taken advantage of.

How to Re-Engage Cold Leads With B2B Sales Funnel Email Sequences

• By Adam Vosler

Many sellers and marketers aren’t quite sure how to re-engage cold leads, especially when it’s been 6 to 12+ months since they were warm. Do you pick up the phone? Give up and move on? Poke them with a sharp stick to see if they move?

B2B Lead Generation: How to Check if a Website Has Google Analytics

• By Josh Curcio

Google Analytics (GA) is one of the best free digital marketing reporting tools any business can have, hands down. What is Google Analytics used for? Tracking nearly every action on your website, including the B2B lead generation metrics most important to CEOs and sales/marketing heads: How much traffic do we get? How are they finding our website? What actions are they taking once they arrive? Google Analytics will tell you all of that and more. Despite the importance of Google Analytics, many business owners and website managers don't even know whether their site uses it.

Thank-You Page Examples for Contact Forms -- Nurture Your B2B Leads

• By protocol 80

If you're here, you already know landing pages are a core component of capturing leads from your website. You know how to increase conversion rates on your website by offering valuable content (e-book, free consultation, etc.) in exchange for the visitor's contact into. Now that you've captured your lead's information, what's next?

[TEMPLATES] B2B Content Mapping Example for Digital Strategy

• By Adam Vosler

What’s the most common cause of failure for a B2B digital marketing campaign? Most often, it’s either poor understanding of how inbound marketing works, or lack of commitment to a plan.

How to Increase Website Traffic Without PPC Using SEO, Social & More

• By protocol 80

Pay-per-click (PPC) advertising is a great, and often very impactful, way to quickly generate website traffic. However, the PPC model may not be a good fit for every situation.