How to Measure Inbound Marketing ROI
“We’re spending good money on B2B inbound marketing. What’s the return on our investment?” Your boss wants to see figures. Simply saying, “Umm … website traffic is up?” won’t cut it.
Read more
November 27
November 26
Manufacturer Marketing ROI: 11+ Statistics Your Boss Will Love
The manufacturing industry is slowly coming to terms with the influence of the Internet. However, online marketing is throwing many small manufacturers for a loop. Some companies are purposefully resisting this status quo upheaval. Others simply don't know where to start. Is your company still lagging behind the trend? Do you desperately need help to succeed online? Here are some stats that might convince your boss to seriously consider revamping your marketing strategy.
Read more
November 22
In-House vs. Outsourcing Digital Marketing to an Agency
There's a common misconception that hiring a marketing agency is much more expensive than handling the efforts internally. The tricky part about digital marketing is that it's not one single job that you're paying someone to do.
Read more
November 22
The State of AI for Long-Form Content Generation in 2024
It is undeniable that AI is the hot topic of conversation in 2025. Software providers across the board are unveiling innovative ways to incorporate AI, and professionals in the business world are eagerly exploring tricks to enhance their daily efficiencies. And as marketers, especially content-focused marketers, we all heard the early cries that our jobs would be replaced by generative AI.
Read more
November 21
HubSpot Pro vs. Enterprise: 2023 Features & Pricing
HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with the improvements is both exciting and challenging.
Read more
November 20
PPC vs SEO: Which is Better for Increasing RFQs?
What's that? You want to ditch annoying direct mail and cold calls?! You want to focus on driving quality traffic to your website to increase RFQs!?!? Kudos! You're making a smart adjustment to your marketing strategy that aligns with how B2B buyers buy today.
Read more
November 14
protocol 80, Inc. Launches Digital Marketing Pricing and Program Tool
protocol 80 Inc., a leader in digital marketing and sales solutions for B2B businesses, is thrilled to announce the launch of a groundbreaking new tool designed to transform how businesses understand and plan their marketing investments.
Read more
September 18
Breeze AI: Copilot, Agents, and Intelligence - HubSpot's Fall 2024 Updates Unpacked
Those familiar with HubSpot understand quite well at this point that they don't tend to shy away from releasing product updates regularly, and sometimes quite aggressively. This year, HubSpot may have outdone themselves, though, as they aim to release not just a significant amount of updates, but perhaps some of the most influential, impactful, and consequential updates in recent years. To understand the scope of these recent updates, it’s important to understand what HubSpot’s aiming for with them. In spring of 2024, HubSpot released a number of updates relating to AI usage in their platform, with the goal of helping businesses “reinvent their process for the AI era at every stage of their go-to-market strategy.” What we see in this recent round of updates both continues and builds on this, aiming now to help businesses “reinvent growth with solutions that are easy to use, fast to adopt, and unified with data.” Put simply, their aim is to build on and (quite significantly) enhance ...
Read more
August 23
How to Create a Marketing Email in HubSpot
Email, around since 1971, remains a key element in marketing strategies. Despite the rise of social media, email continues to be a reliable tool for reaching customers in B2B marketing. Its ability to deliver personalized, targeted messages directly to inboxes creates a direct connection with your audience, making it invaluable for generating leads and building brand excitement.
Read more
August 20
FROM THE DESK OF A SALES COACH: Inbound Sales for Dummies
The rise of the informed consumer, who researches, compares, and often knows precisely what they want, has necessitated a shift in how businesses approach sales. Enter: inbound sales. For marketers, this isn't just another buzz term to add to the ever-growing list. It's a fundamental shift in strategy that directly impacts how we attract, engage, and delight our audience.
Read more
How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
