INBOUND MARKETING BLOG

B2B Marketing Automation & Lead Nurturing Emails: 20 Must-Know Stats

• By protocol 80

When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. In fact, interactions between your company and that fresh lead should span every step of the buyer’s journey and their trip down the sales funnel. It'll require regular engagement and providing appropriate information at the right time, along with awesome sales follow-up emails and other outreach.

12 Buyer Persona Statistics That Prove Their ROI

• By protocol 80

Buyer personas are an essential component of any inbound marketing campaign. Without them, all of your efforts could fall on deaf ears. Businesses that have adopted persona strategies are seeing significant boosts in ROI, and developing a better understanding of their customers. Personas represent “semi-fictional” profiles of your ideal customers. This means something different to everyone, based on their business goals:

VIDEO: 3 Digital B2B Marketing Automation Tools for Saving Time, Money

• By Holly McCully

Change happens daily for marketing and sales teams, and it can be difficult to keep track of every single contact and their information. And once you combine the number of contacts you have with the different stages of the sales cycle, you can quickly become overwhelmed. This is where B2B marketing automation tools come in.

6 Lead-Nurturing Email Templates for B2B Healthcare Marketing

• By Christopher Michel

A B2B medical marketing prospect’s email address is a precious commodity. Most people don’t freely give out their email address unless they’re getting something valuable in return. No one wants to inadvertently sign up for spam or an unwanted free trial. So, how do you nurture a B2B buyer persona with something more tasty -- something valuable, educational, and relevant to their pain points?

What is social proof? (+ 5 types of social proof and examples)

• By protocol 80

Last week I needed to buy flea and tick shampoo for my puppy, Quinn. It was a busy week, and I didn’t take the time to research shampoo brands before I ran to Tractor Supply Co.

[How to] Writing The Worst Inbound Marketing Blog Post

• By Rachel Rodgers

Inbound vs. PPC: Is PPC Inbound or Outbound Marketing?

• By Ryan Michelle Wilcox

The farmboy and the princess. The swordsman and the giant. The grandfather and his grandson.

Efficiency through CRM | Managing HubSpot for Multiple Companies

• By protocol 80

Juggling data for multiple brands can be a challenge. Finding the right combination of segmentation and availability will enhance your productivity and cut down on unnecessary steps in the reporting process. 3 Setup Options for HubSpot When Managing Multiple Accounts From data management to brand identity, there are a lot of balls to juggle when managing multiple brands under one parent organization. HubSpot provides different solutions for this, tailored to your company’s needs. Various approaches can be configured to maximize their ease of use and accessibility while also limiting access based on team needs.

FABTECH Forecasting: What to be Excited About in 2023!

• By Alec Peinkofer

Last week, the p80 crew took a trip down to Atlanta for FABTECH 2022. While walking the floor, we talked to people from a myriad of different companies to get a pulse on the new and exciting technology being introduced to the industrial sector in 2023.

Inbound vs. ABM: A Deep Dive into Best Practice

• By protocol 80

Content marketing strategy is a key component of business success. When it comes to content strategy, both inbound marketing and account-based marketing (ABM) come into play.