INBOUND MARKETING BLOG

Brief Overview of HubSpot CRM

• By Rachel Rodgers

Imagine having to cold-call random phone numbers every time you want to make a sale.

HubSpot Marketing vs Non-Marketing Contacts: An Epic Adventure

• By Christine Holtz

HubSpot has become a go-to platform for businesses seeking to streamline their marketing, sales, and customer service efforts. One of the powerful features of HubSpot is its ability to segment contacts for more targeted campaigns and interactions.

HubSpot CRM vs. Salesforce: Which Should I Choose?

• By Donny Kemick

When you think of CRM software, the first name that comes to mind is Salesforce. They are the 800-pound gorilla in the CRM market. When you think of marketing automation software, the first name that comes to mind is HubSpot. This company is the pioneer of inbound marketing. However, they are slowly gaining a following for their CRM product as well. Choosing the best CRM for your sales and marketing is essential to achieve long-term business success. While there are plenty of options to choose from, in this blog, we’ll compare two of the most well-known platforms – HubSpot CRM vs. Salesforce.

Resolving HubSpot Issues | A User's Guide for Where to Turn

• By Christopher Michel

Even on a quiet day at your company, HubSpot can do a lot to keep your business moving toward its goals.

B2B Marketing Automation & Lead Nurturing Emails: 20 Must-Know Stats

• By protocol 80

When you’ve finally found that great lead -- or leads -- through your inbound marketing efforts, the relationship with that potential customer is just beginning. In fact, interactions between your company and that fresh lead should span every step of the buyer’s journey and their trip down the sales funnel. It'll require regular engagement and providing appropriate information at the right time, along with awesome sales follow-up emails and other outreach.

12 Buyer Persona Statistics That Prove Their ROI

• By protocol 80

Buyer personas are an essential component of any inbound marketing campaign. Without them, all of your efforts could fall on deaf ears. Businesses that have adopted persona strategies are seeing significant boosts in ROI, and developing a better understanding of their customers. Personas represent “semi-fictional” profiles of your ideal customers. This means something different to everyone, based on their business goals:

VIDEO: 3 Digital B2B Marketing Automation Tools for Saving Time, Money

• By Holly McCully

Change happens daily for marketing and sales teams, and it can be difficult to keep track of every single contact and their information. And once you combine the number of contacts you have with the different stages of the sales cycle, you can quickly become overwhelmed. This is where B2B marketing automation tools come in.

6 Lead-Nurturing Email Templates for B2B Healthcare Marketing

• By Christopher Michel

A B2B medical marketing prospect’s email address is a precious commodity. Most people don’t freely give out their email address unless they’re getting something valuable in return. No one wants to inadvertently sign up for spam or an unwanted free trial. So, how do you nurture a B2B buyer persona with something more tasty -- something valuable, educational, and relevant to their pain points?

What is social proof? (+ 5 types of social proof and examples)

• By protocol 80

Last week I needed to buy flea and tick shampoo for my puppy, Quinn. It was a busy week, and I didn’t take the time to research shampoo brands before I ran to Tractor Supply Co.

[How to] Writing The Worst Inbound Marketing Blog Post

• By Rachel Rodgers