Inbound marketing and sales are not in conflict. In fact, your marketing and sales teams are more powerful together than they are apart. They complement each other like the bait and a hook at the end of a fishing line. The bait attracts a prospect with enticing content, and the hook connects with the prospect to snag a sale.
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We’re constantly surrounded by noise. Whether online or offline, there’s always a buzzing of people who want a bit of our time. How does a B2B company cut through the noise and reach a lead?
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What is your business striving to achieve? How do you plan for continued growth and success? It all begins with goals.
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It’s every marketer’s nightmare: an algorithm or software change that upheaves what we thought we knew about a system, how it works, and how we strategize our marketing efforts to use it. If iOS15 and the changes Apple brought upon us in late 2021 triggered these marketing night terrors for you, you’ve come to the right place. Every marketer I know loves a good puzzle to solve and a challenge to overcome. This latest development in privacy rules is no different. Now that we’re a little bit distanced from the release, it’s time to analyze the changes, impact, and opportunity this presents. After all, Steve Jobs once said. “You can’t connect the dots looking forward; you can only connect them looking backwards.”
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Whether they’re just starting out with HubSpot tools or dipping their toes in B2B content marketing strategy, many folks use the HubSpot Community forum for advice.
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"What are landing pages, and why are they important to us?" You may have heard of them, but do you know what B2B lead generation landing pages are? If you're shaking your head, you're far from alone. The lowdown is this: You need landing pages if you want to drive revenue through your website via content/inbound marketing.
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COVID-19. There -- we got that out of the way. In all seriousness, it’s impossible to talk about the future of B2B sales without touching on the coronavirus -- as sick as we all are of discussing it.
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Talk with any successful digital marketer, and the #1 thing they’ll tell you is the foundation of any lead-generating, sales-converting, customer-delighting strategy is content.
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How often do you default to saying “Google” when you’re talking about search engines in general? (For example: “When’s that new horror flick coming out? Let me Google it.”)
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Since you’re reading a “101” article, we’d guess you’re terrified of writing the metas, H1s, and other SEO website mumbo-jumbo you wish someone else would handle.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
