INBOUND MARKETING BLOG

How to Avoid Penalties from Your B2B SEO Strategy

• By protocol 80

“Just Google it.”

Adding Inbound Sales to Improve Lead to Close Rate

• By Josh Curcio

The way people buy has changed. That means marketing, advertising, and selling methods have to change as well. Old tactics are useless against new habits, channels, and expectations. For marketers, inbound marketing is the answer to new buying behaviors. For salespeople, the answer is inbound sales.

How to Increase B2B Sales Year-Round

• By Donny Kemick

What's the biggest punch in the face for a business owner? The dreaded "slow quarter." That miserable time period eliminates predictability and ultimately slows your plans for growth.

How to Create a Landing Page

• By protocol 80

You have a high-quality visitor on your site and a call-to-action that draws his or her attention. What you need now is a landing page.

The Importance of SEO in your Inbound Marketing Strategy

• By protocol 80

Optimize Your B2B Website With an Expert Inbound Marketing Strategy

• By Donny Kemick

I'm going to assume you want your website to drive leads and sales. Your strategy (or lack thereof) will determine whether you grow exponentially or merely tread water.

The Internet of Things, Marketing Data, and Murder

• By protocol 80

The Internet of Things, in a nutshell, describes the interconnectivity of devices in the home, office, factory, and throughout the world. The IoT allows devices to "talk" to each other, allows data to be available anywhere at any time, and gives users (and devices!) remote control over technology. It makes automation very simple - but it also raises a number of privacy concerns.

Santa Is Really Bad at Inbound Marketing

• By protocol 80

Sure, he looks like a nice old man. Don't judge a book by its cover.

Jump Off the Website Redesign Hamster Wheel

• By Donny Kemick

How many times has your B2B website been redesigned? Does it seem like every 3-5 years you go through a redesign process with the hope of better results?

Your B2B Website Isn't Broken. It's Your Marketing Strategy

• By Donny Kemick

Picture this: You have a great B2B company (not too hard to imagine, right?). Your team does great work for great clients. You know without a doubt that if more prospects knew about you, you could grow your business like crazy! If you're like many of the B2B companies we talk to, you live that story every day.