INBOUND MARKETING BLOG

Manufacturer's Guide to Email Marketing

• By protocol 80

How CEOs Can Use B2B Content Marketing to Fix Sales Problems

• By Donny Kemick

As CEO, you understand sales cycles, economic uncertainty, and rollercoaster sales rides. You've still been able to grow your business, but sales problems are a shadow over your success. If you are trying to fix a sales problem, you need warmer leads yesterday. Enter B2B content marketing.

HubSpot Free CRM: Top 5 Features for B2B Sales

• By Josh Curcio

Every B2B company needs a CRM system. Not a contact list in Excel - an actual integrated CRM. A full CRM stores your contact information and history: prospects, leads, current and past customers, and more. This database is the central location for storing, tracking, and keeping all visitor activity and info up to date.

#1 Benefit of B2B Content Marketing for Company Leaders

• By Donny Kemick

There are so many advantages to content marketing that listing them all would take too long. I know you're busy, so I've narrowed it down to the #1 benefit I see in my executive role.

Stop Interrupting! Find Prospects With Content Marketing

• By protocol 80

Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offers.

Stop Ignoring Your #1 B2B Sales Prospecting Tool

• By Donny Kemick

Only 54.6% of sales professionals meet their sales quota. That's a pretty dismal number. Although there are many things that affect performance, B2B sales prospecting (or lack thereof) has a direct impact.

Why Your Current B2B Marketing Strategy Isn't Good Enough

• By protocol 80

*Disclaimer: Your target audience may or may not support your crowdsurfing attempts. When we search Google, there's a method to our madness: we choose keywords that answer our questions. Sounds simple, right?

How to Avoid Penalties from Your B2B SEO Strategy

• By protocol 80

“Just Google it.”

Adding Inbound Sales to Improve Lead to Close Rate

• By Josh Curcio

The way people buy has changed. That means marketing, advertising, and selling methods have to change as well. Old tactics are useless against new habits, channels, and expectations. For marketers, inbound marketing is the answer to new buying behaviors. For salespeople, the answer is inbound sales.

How to Increase B2B Sales Year-Round

• By Donny Kemick

What's the biggest punch in the face for a business owner? The dreaded "slow quarter." That miserable time period eliminates predictability and ultimately slows your plans for growth.