INBOUND MARKETING BLOG

Web Marketing Success Requires Time And/Or Money

• By Donny Kemick

Like most things these days, you get what you pay for in time and/or money with web marketing. We get inquiries from time to time from solopreneurs with a good idea that needs marketed online, and they are often shocked to find out the volume of effort it will take to make their idea shine online. Particularly, the effort needed to reach enough eyes in a reasonable amount of time to start seeing a return. It's an inconvenient reality, but it is reality nonetheless. Sometimes these solopreneurs decide to use a self-service platform, or worse, the phone book company's online service to launch their web presence. We completely understand the need to conserve funds, but unfortunately, going this route commonly results in a waste of money and time, because the one size fits all solution does nothing for them. It doesn't focus on their specific target audience and a strategy to reach them. They don't do any real SEO. Some are at someone else's domain instead of the prospect's own, giving ...

5 Blogging Tips That Should Convince You It's Important

• By Josh Curcio

Whether you want to admit it or not, there is definitely value in blogging. Maybe you don't get sales or leads directly from many of your blog posts, but you've got to look beyond that. Blogging is just a piece of the puzzle. A piece that helps you along the way in getting sales and conversions. If you want a bit more motivation to keep up with blogging, understand these additional benefits. Here are some blogging tips to help you out!

Why B2B Companies Fail at Creating Shareable Content

• By Josh Curcio

He's sad because nobody has shared his content. It can be frustrating for anyone!

Want Online Leads? You Need Education Marketing!

• By Donny Kemick

Which feels better? Being sold to or being educated? Which makes a car salesperson and buying experience more appealing and tolerable? When they ram paperwork with a sticker price offer in your face repeatedly, or when they spend as much time as possible with you to make sure you understand every aspect of the cars you're looking at? The answer is obvious in both scenarios. What kind of buyer is more likely to make a positive buying decision? An educated one, or a skeptical/defensive one?

The CMS, the CRM and SEO. It's the talk of the town!

• By Josh Curcio

These folks are talking about their CMS, CRM, and SEO plans for the future.

12 Month Web Marketing Strategy Event Recap

• By Josh Curcio

Yesterday we lead a training event in Hermitage, PA on creating a 12 month web marketing strategy for a business. The SBDCs of Clarion University and Gannon University sponsored the event and we are grateful for their assistance! There was a lot shared in a short amount of time, but from the feedback of the attendees, they walked away with a lot of valuable information...which is the goal! However, we don't want this to be something that the businesses get excited about and then a week later forget the excitement and their long term plan of creating an effective web marketing strategy. We do these events for free and all we ask for in return is that the businesses work to succeed and implement some of what we teach them about. Before I go too far, I should also mention there was coffee, donuts, and a wonderful lemon pound cake.

Lead Generation Online Is Most SMB's Primary Objective

• By Donny Kemick

4 Reasons You Need A Website Redesign and Inbound Marketing

• By Donny Kemick

3 Reasons SMBs Don't Actively Use Marketing

• By Donny Kemick

When we meet with new potential clients we always ask what primary business objectives they are trying to achieve through web marketing. Nine times out of ten, the answer is increase leads or sales. Often, the a lack of new leads or sales is what they define as one of their primary challenges. When we dig a little deeper on what their current efforts look like, it doesn't take much time at all to see that they have no true marketing of their brand, products or services. So we ask, why is that? Here are the common reasons: 1 - We Don't Have The Expertise In-House Remember, I'm talking about small-medium sized businesses. Not large enterprises. Small to medium sized businesses. Most of the prospects we meet with do not have a full time marketing person, let alone department. It's usually a task thrown on the sales person or sales people, or a random person in the organization, like the HR Manager. The obvious issue is that none of those titles are the best solution for a marketing ...

A High Level Google Analytics Dashboard We Think You'll Like

• By Josh Curcio

Google Analytics is great...we've covered this topic before. Not only does it give you great insights into what's happening on your website, but it's FREE. What small business doesn't love a great product that is free?