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July 08

Creating a Web Marketing RFP - Upcoming Event

Next week we're holding a learning seminar about building a web marketing RFP. This seminar will be beneficial for any business or organization that is planning a new website or web marketing tactics even if they aren't following a traditional RFP process. The purpose is to educate the attendees so they are able to make informed purchasing decisions before purchasing web development or marketing services. Uninformed buying decisions usually result in wasted money, frustration and a bad taste for future web marketing and development efforts. This must stop!

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July 02

Happy Independence Day from protocol 80, Inc.

Our office will be closed on the 4th for the Holiday. Please have a fun and safe 4th of July!

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July 02

3 Great Web Marketing Resources This Week

Even though it's a short week...we managed to find some great web marketing resources for your reading pleasure.

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July 02

What is a Website CTA?

Yes, another blog post using an acronym. With the amount of acronyms in this industry, it's almost like speaking another language. This one is important, yet overlooked far too often. CTA stands for call to action. In regards to inbound marketing a call to action is exactly what it says...a call out for someone to take an action. A website CTA can be either graphical in nature just text. It would exist on a website or email for the purpose of getting the reader to take another step in some sort of process.

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July 01

Google Changes Again: Google My Business

Google recently rolled out Google My Business, a new platform for businesses to reach their customers. According to Google’s blog, “users tell us that finding these loyal customers can be complex and time-consuming.” Consequently, Google’s My Business is supposed to be more simple and streamlined, allowing users to managing their business listings easier.

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June 27

3 Great Web Marketing Resources This Week – Curated Goodness

Here're some gems I came across this week that I hope you find useful as well! These are some great Web Marketing Resources! The Definition of CAC [In Under 100 Words] This is a really great, quick read on what Customer Acquisition Costs means. My guess is that most small businesses could deduce what it means, but don't know their own CAC. This is a good quick read to make sure you have a handle on what it is. Author: Sam Kusinitz Content Marketing Traits That are Crucial to Success [Infographic] This infographic by Michael Gerard of the Content Marketing forum gives a great visual rundown of skills that great content marketers have. Don't fret if you don't fit the bill yet. This can also serve as a to do list for mastering content marketing! Author: Micheal Gerard B2B Brands Near Top of LinkedIn's 'Most Influential' List This is a great, non-techie read about what makes the most influential brands on LinkedIN stand above the rest. The key, it seems has a lot to do with content! ...

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June 27

Better Headlines And CTAs Through You and Your

Quick, you have 5 seconds. Tell me the benefit TO ME of buying your product or service. Go...

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June 26

10 Blogging Tips For Your Content Marketing

Content marketing isn't only about blogging, but it is one of the easier forms of content marketing that ANY business or organization should be able to implement on a regular basis. There is a lot of clutter in the blogging world these days, so you must work to cut through that clutter. Here are 10 blogging tips for your content marketing strategy!

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Why I Disagree With Google on Quality Score

I agree with Google on most things, but I must admit that I have to disagree (respectfully) with them on one point today related to Google AdWords Quality Score.

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June 20

4 Great Web Marketing Resources This Week - Curated Goodness

There are a ton of excellent web marketing resources online for succeeding as a web marketer. Here are 4 great reads I found this week: How To Write A Tweet: 8 Formulas To Get You Started This great post by Diana Urban, Director of Conversion Marketing at HubSpot, is a great "getting started" resource for small businesses. I know many of the SMBs that we meet know very little about Twitter and very rarely use it. That's unfortunate because it's often a much better platform for B2B companies than Facebook. Give it a read and start using Twitter more effectively. Why Your Business Needs A Google+ Page Too This post was a guest post on the always valuable Duct Tape Marketing Blog, by Diana Gomez (Diana's were great resources this week :)). In it, Diana discusses how Google designed Google+ Pages in part so that business owners can maximize Google's features for their own business purposes. Diana also gives tips on setting up your company page, getting listed professionally on Google Maps ...

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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