INBOUND MARKETING BLOG

A Trade Show Tactic That Should Be Applied To Your Website

• By Donny Kemick

If I had a nickel for every free swag item I got at trade shows, I would be writing this from a beach with an umbrella-straw drink in hand. Can you relate? You know you can!!! How did I get pulled into those trade show booths and listen to the marketing folks for those companies for 10 minutes, "earning" my free swag? Some sort of CALL TO ACTION!!!! That's right, like a small child chasing a butterfly, I saw or heard a big CTA and there I was, chasing down the perceived value. Next thing I knew, I was learning all about the butterfly's value and what it could do for me or my clients. Your website needs to steal that tactic right off the trade show floor. You need to have a strong value offer (CTA) in multiple places, so your website visitors chase that butterfly until they are sitting in your email marketing list or CRM and become leads. The key difference is that your website can provide these visitors with valuable content that will help solve their problems and challenges instead ...

Stop Playing Catch-up and Fully Commit To Blogging, Social & SEO

• By Donny Kemick

Project Timelines are Not Made to be Broken

• By Josh Curcio

Every website design and marketing project should have a project timeline associated with it. A good project timeline will help everyone reach predetermined goals and expectations. Without discussing and solidifying time-frames, it is too easy for a project to become extended beyond the original expectation whether at the fault of the agency or the client. What can you do about avoiding project delays with a timeline? Establish a good project timeline!

Why Do Your Clients/Customers Buy From You?

• By Donny Kemick

Reason 1:______________________________ Reason 2:______________________________ Reason 3:______________________________ If I had to guess I'd say you listed things like your level of service, your history of quality and reliability and your willingness to do whatever it takes to make your clients/customers fully satisfied. Those are all good reasons for someone to do business with you. Are those things that all of your new prospects know when they are looking for your product or service? In some cases a referral may provide those insights, but those aren't the prospects I'm talking about. Do the new clients you work with that have found your offering on their own know about these things? No. Most do not. Your website, advertisements and print collateral may try to convey those messages, but let's be honest. These new prospects only made a connection with you for 1 reason: THEY THOUGHT YOU COULD SOLVE ONE OF THEIR PROBLEMS!!!!!!!!!!!!!!!!! That's right. Initially, they weren't at all ...

Are You Looking for Pennies or Benjamins With Your Inbound Marketing?

• By Josh Curcio

If you're reading our blog, you probably have a decent idea of what inbound marketing is? Don't worry, if you don't we won't be mad at you. To keep it simple, inbound marketing is generating customers by ensuring that you're being found when that person is looking for your product, service, etc. With inbound marketing you'll gain the attention of these individuals through mediums such as search engines or social media and then your website will guide them through the process of eventually turning into a conversion (lead, sale, sign-up). It's different from "interruption marketing" in which you just throw your advertising out there for everyone to see and hope that someone bites.

A Toe In The Web Marketing Water Will Yield Toe Jam

• By Donny Kemick

Should You Include SEO on Your Website RFP?

• By Josh Curcio

Now keep in mind, this is a different question than, "Do I need SEO?". The answer to that is yes. If people cannot find your website, you're in trouble because they are probably finding your competitor.

Before A Website Redesign, Identify Your Buyer Personas

• By Donny Kemick

Does Your Content Have The Right Stuff?

• By Donny Kemick

If you are a web marketer or have a business with an online presence, you have to hear the constant noise surrounding content marketing as a key part of your web marketing strategy. If you haven't heard about content marketing, either you aren't really focused on succeeding online, or your current web marketing firm is failing you.

8 Steps for Your Website Design Comp Review Process

• By Josh Curcio

After the initial planning stages are over, many new website design projects will move on to the design stage. This is often one of the most exciting times of a website project as it's the part people will see. This will become the new face of your business, so it should reflect your business accurately. But what happens after your website designer sends you the design comp? This is the time where you'll be looking over the design internally and sending feedback or approving the design. THIS IS IMPORTANT.