INBOUND MARKETING BLOG

Your Web Marketing Strategy Should Outline Your Follow-up Process

• By Donny Kemick

So you've seen the light and bought into the inbound marketing concept. You are generating content like a ninja and have some good top of funnel activity through search (SEO), social media and email. You are seeing some conversions such as email opt-ins, e-resource downloads, and even quote requests, but you're not sure what to do after the conversion. Your sales people want to stalk these website visitors and corner them into a sale. Your marketing people want to try to collect more data about these folks and continue to send marketing pieces tailored to them. What is the right process? Following Up With Window Shoppers - Freebie Grabbers Clearly an opt-in to a mailing list or e-resource download doesn't really qualify a lead to be harassed by sales. These are mainly window shoppers that see some potential value from your content. They aren't raving fans (yet) about your product/service/company, but have now taken a step towards being open to receiving more value from your company. ...

Online Marketing in A Small Town Part 5: Social and Local

• By Josh Curcio

First, let me apologize for missing my post on Thursday, but I have not forgotten about the online marketing in a small town series. This post will discuss social and local...these 2 can go hand in hand. Let me preface this post by saying that although I'll cover several social networks, you do not have to participate in every single one. Think back to your planning process and do what is right for you and your audience...but at the same time don't just discount them without consideration. Check out the chart below to find out where your audience is.

Constantly Evaluate Your Web Marketing Strategy - React And Adjust

• By Donny Kemick

Recently we've spent a lot of time stressing the importance of a solid inbound marketing strategy with the following posts: Pop Quiz – 10 Questions To See If Your Organization Has A Web Strategy A Good Strategy For The Future Starts With Evaluating The Past Web Marketing Strategy From 10,000 Feet Your 1st Inbound Marketing Meeting Agenda Your Web Strategy Should Include Listening – Who, What, When, Where, How, Why Online Marketing in a Small Town Part 1 Online Marketing in a Small Town Part 2 – Your Website Online Marketing in a Small Town Part 3 – Local SEO Online Marketing in a Small Town Part 4 – Pay-Per-Click While those are not a prerequisite for this post, I'd definitely recommend giving those a read if you're in the early stages of or haven't started your web strategy yet. Today I want to stress that while it's important to have a strategy, it's just as important be willing to adjust and shift your strategy based on your metrics and results. How Long Before I Adjust? With all ...

Online Marketing in a Small Town Part 4 - Pay-Per-Click

• By Josh Curcio

Part 4 of the Online Marketing in a Small Town series. The topic of this post is pay-per-click advertising, or sponsored ads and we'll focus on AdWords and Facebook today. There are a few ways in which your business located in a rural area can take advantage of this.

Your Facebook Business Page Will Look Different VERY Soon

• By Donny Kemick

If you've had a web presence for longer than 6 months, you've no doubt noticed that things change, a lot! They're not always big changes, but many small changes can easily equal a large change. It's best to plan for this as much as possible in your inbound marketing strategy. Simply expect to see surprised changes coming and they won't be as rattling to your work flow. Facebook announced yesterday that Facebook business pages are getting a redesign in the next week or so. The biggest change from a visual standpoint is that they will appear much more like a personal profile page now, shedding the 2nd column and unifying business page posts in a singular list. This makes it easier to ensure your images look correct in all places that they may be seen (posts, shares, etc...), a big plus! Missing A Column And What Else? It's really not clear what the new layout has done with custom tabs that currently show as boxes under your banner picture like so: Some online discussions have pointed to ...

Online Marketing in a Small Town Part 3 - Local SEO

• By Josh Curcio

Welcome to Part 3 of Online Marketing in a small town where we will cover local search engine optimization (SEO). This will include both local search results powered by maps as well as optimizing your website for local SEO. Here's the difference between the listings:

Your Web Strategy Should Include Listening

• By Donny Kemick

When you're laying out your web marketing strategy, it's imperative to include have an ongoing process of listening. That's right, listening. It's tempting to start broadcasting immediately, and you can if you want, but listening first will make sure you are broadcasting correctly. Who Should You Listen To? The first and most obvious question is, who should I be listening to? Here's a short list that may need added to for your industry: Clients Suppliers Leads Folks you'd like to have as clients Influencers in your industry Experts in related fields to yours Competitors Partners Professionals in fields like web marketing News sources Industry media sources What To Listen To? A list of what to listen to would include: Blogs Twitter Facebook LinkedIN Instagram Google+ Yelp/Foursquare/Other location if applicable Email lists Pinterest Industry news sites There're many things to listen to in the sources on the list above. Let's examine just a few with specifics, shall we? Clients & ...

Online Marketing in a Small Town Part 2 - Your Website

• By Josh Curcio

Welcome to Part 2 of the Online Marketing in a Small Town series. If you haven't read Part 1, Planning Your Marketing, I'd urge you to go back and read that first.

Online Marketing in a Small Town Part 1

• By Josh Curcio

This will be part one of a 6 part series that will cover online marketing for businesses and organizations in a very small town. I'm not even talking Bradford, PA small town (and believe me, we have a small town)...I'm talking really small towns. For the sake of these posts, let's say your town consists of less than 4,000 people and most of your potential customers come from surrounding areas. This will series will primarily be focused on local online marketing, meaning your customers will be looking for a local solution, not something from across the country or world.

Web Marketing Strategy From 10,000 Feet

• By Donny Kemick