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October 13

SaaS Marketing: How It’s a World Away From Traditional Marketing

SaaS marketing can be challenging because what you are selling is intangible. It can be harder to convince customers to purchase your product when they cannot physically see the item -- at least not until they test it out first.

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September 28

Social Media Content Creation: Why Bother?

Thirty years ago, the phrase “social media content creation” didn’t exist. OK, the words may have existed, but if you were to use them all together like that, it would leave a puzzled look on the faces of everyone around you. Flash forward to present day, and the majority of businesses across the globe incorporate social media platforms into their marketing strategy -- even “boring” industries like B2Bs and manufacturers But what exactly is social media content creation, and what benefits does it provide for a business?

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June 01

Developing an Inbound Marketing Plan for Healthcare Tech

The buyer's journey represents the process a prospect goes through to become a satisfied customer. An almost universal concept, anybody considering a new product or service has gone down this road.

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April 06

20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

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February 04

5 Takeaways From Hubspot’s Inbound Certification for the Beginner

“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” -- Hubspot If you’re new to the world of inbound marketing, you may be wondering what that means to your business and, more importantly, its bottom line.

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September 30

7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

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August 29

Applying the Buyer's Journey - Online Marketing Plan for Manufacturers

Hey Sales and Marketing Professionals! What does your ideal buyer's buying process look like? Well, if you think that it starts when they land on your website and submit an RFQ, you have to watch this video. Today, we're talking about the buyer's journey in Part 4 of your Online Marketing Plan for Manufacturers.

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August 13

Online Marketing Plan Overview for Manufacturers - Part 1 (video)

Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase revenues hit new profit goals every year! In this video series I'm going to walk you through setting up an online marketing plan for manufacturers.

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July 12

The Best Manufacturing Website's #1 Trait

You're a manufacturer. You want to increase sales. You want to impress your prospects with your capabilities and experience, so you deck out your website with page after page of your excellence. Unfortunately, you're not even in the top 1,000 best manufacturing websites...

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April 07

How Much of My Time Will an Inbound Marketing Agency Need?

As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.

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