INBOUND MARKETING BLOG

What to Include in a Healthcare Technology Buyer Persona

• By protocol 80

B2B Marketing Conference 2020 Wrap-Up: Manufacturing Marketing World

• By Adam Vosler

Did you attend Manufacturing Marketing World 2020? The 2020 version of this manufacturing and B2B marketing conference was held remotely due to COVID-19. But hey, there’s a silver lining -- each webinar is now available on demand! (See below.) We’ve recapped MMW 2020 for those who missed all the actionable tips and insights for modernizing your marketing:

Why Blogging Matters to B2B Marketing in the Healthcare Industry

• By protocol 80

Marketing in the healthcare industry can be a slippery slope. For B2B health care? Even more so. For readers to trust you, you’ve got to provide accurate, up-to-date information. Then there’s the matter of keeping a customer happy with demos, trials, updates, and ongoing tech support.

SaaS Marketing: How It’s a World Away From Traditional Marketing

• By protocol 80

SaaS marketing can be challenging because what you are selling is intangible. It can be harder to convince customers to purchase your product when they cannot physically see the item -- at least not until they test it out first.

Social Media Content Creation: Why Bother?

• By protocol 80

Thirty years ago, the phrase “social media content creation” didn’t exist. OK, the words may have existed, but if you were to use them all together like that, it would leave a puzzled look on the faces of everyone around you. Flash forward to present day, and the majority of businesses across the globe incorporate social media platforms into their marketing strategy -- even “boring” industries like B2Bs and manufacturers But what exactly is social media content creation, and what benefits does it provide for a business?

Developing an Inbound Marketing Plan for Healthcare Tech

• By Christopher Michel

The buyer's journey represents the process a prospect goes through to become a satisfied customer. An almost universal concept, anybody considering a new product or service has gone down this road.

20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

• By protocol 80

The buyer's journey is the research and decision-making process a buyer goes through to become aware of, consider and evaluate, and decide to purchase a new product or service.

5 Takeaways From Hubspot’s Inbound Certification for the Beginner

• By Christopher Michel

“Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them.” -- HubSpot If you’re new to the world of inbound marketing, you may be wondering what that means to your business and, more importantly, its bottom line.

7 Examples of Scary-Bad Content Marketing Mistakes for Manufacturers

• By Adam Vosler

Content marketing for manufacturers: Good. Hastily implemented content marketing with no strategy: Bad.

Applying the Buyer's Journey - Online Marketing Plan for Manufacturers

• By Donny Kemick

Hey Sales and Marketing Professionals! What does your ideal buyer's buying process look like? Well, if you think that it starts when they land on your website and submit an RFQ, you have to watch this video. Today, we're talking about the buyer's journey in Part 4 of your Online Marketing Plan for Manufacturers.