Inbound Marketing Blog by protocol 80 | Content Marketing (11)

March 10

How to Update and Republish Your Outdated Blog Content

By protocol 80

Things become outdated. It’s a fact of life...even our content becomes outdated and irrelevant after so long.

February 02

How CEOs Can Use B2B Content Marketing to Fix Sales Problems

By Donny Kemick

As CEO, you understand sales cycles, economic uncertainty, and rollercoaster sales rides. You've still been able to grow your business, but sales problems are a shadow over your success. If you are trying to fix a sales problem, you need warmer leads yesterday. Enter B2B content marketing.

January 26

#1 Benefit of B2B Content Marketing for Company Leaders

By Donny Kemick

There are so many advantages to content marketing that listing them all would take too long. I know you're busy, so I've narrowed it down to the #1 benefit I see in my executive role.

January 20

Stop Interrupting! Find Prospects With Content Marketing

By protocol 80

Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offers.

Why Your Current B2B Marketing Strategy Isn't Good Enough

By protocol 80

*Disclaimer: Your target audience may or may not support your crowdsurfing attempts. When we search Google, there's a method to our madness: we choose keywords that answer our questions. Sounds simple, right?

September 28

Online Marketing Case Study: Results 6 Months vs. 2 Years

By protocol 80

Many B2B manufacturing companies focus their time and resources on operations, production, and growing the business, often leaving their website as an afterthought. In reality, your website should function as an extension of your team, working around the clock to educate prospects, answer questions, and generate new opportunities. Think about it: Especially nowadays, your company’s website could be the first interaction it has with your company. A confusing user experience, outdated design, or lack of helpful information can quickly drive visitors away. On the other hand, a well-designed website can build trust, showcase expertise, and guide prospects toward becoming customers. So where do you start when it’s time to redesign your manufacturing website? That’s where an inbound marketing agency can help. And that’s why McHone Industries came to us to create a manufacturing marketing strategy centered around a stronger, more effective website experience and content strategy. Keep ...

September 23

A Killer Content Marketing Strategy Needs Two Things

By protocol 80

I saw a great question on my LinkedIn feed this morning:

September 12

Speed Blogging Tips: Write 500 Valuable Words in Under 60 Minutes

By protocol 80

What does 500 words look like? It's approximately one single-spaced Word document with 12-pt font (or two double-spaced pages). Here's a visual example: Does it look like a lot? Don't worry - if you follow these simple blogging tips, it'll feel like nothing at all.