INBOUND MARKETING BLOG

What Is Content? Back to Basics with Inbound Marketing 101.

• By protocol 80

Around here, we talk a lot about inbound marketing and content marketing. We also mention that you need relevant, high-quality content for your marketing efforts to produce results.

5 Easy Ways to Be Kinda Not Bad at Graphic Design for Marketing

• By protocol 80

Who better to do a newbie’s guide to graphic design for marketing than a graphic design newbie? I’m a words dude. Always have been.

Inbound 2017: What the Heck is a T-shirt Bakery?

• By protocol 80

Tick-tock, tick-tock. That’s my awesome clock. It’s excitedly counting down to Inbound 2017, my very first marketing conference experience, Sept. 25-28 in Boston. Looking for inspiration? Let’s celebrate the entrepreneurial spirit. That spirit built the inbound marketing methodology. It built this great inbound marketing agency. It built the following 3 success stories I’m absolutely stoked to hear at Inbound.

Copy Tips at INBOUND 17: Be a Storyteller and Still Believe in Science

• By Adam Vosler

Looking over the agenda at INBOUND 2017, I keep coming back to the topics that fascinate the content marketer in me: Storytelling and science. Two different, but equally important aspects of building your brand and providing useful, interesting content. These are the sessions I’m seeking out to get some great copywriting tips come Sept. 25 in Boston.

What Makes a Content Marketing Strategy Successful AND Fun?

• By protocol 80

Do you like clowns? I do. Truth be told, I work with a guy (above) who’s worked on the side as a birthday clown.

4 Famous Brands Destroying the Competition With Content Marketing

• By protocol 80

How To Build A B2B Brand Awareness Strategy - Step 4

• By Donny Kemick

Go to: Step 1, Step 2, Step 3 This is the fourth and final step of building a B2B brand awareness strategy. Check out steps one, two, and three before reading this post.

How to Update and Republish Your Outdated Blog Content

• By protocol 80

Things become outdated. It’s a fact of life...even our content becomes outdated and irrelevant after so long.

How CEOs Can Use B2B Content Marketing to Fix Sales Problems

• By Donny Kemick

As CEO, you understand sales cycles, economic uncertainty, and rollercoaster sales rides. You've still been able to grow your business, but sales problems are a shadow over your success. If you are trying to fix a sales problem, you need warmer leads yesterday. Enter B2B content marketing.

#1 Benefit of B2B Content Marketing for Company Leaders

• By Donny Kemick

There are so many advantages to content marketing that listing them all would take too long. I know you're busy, so I've narrowed it down to the #1 benefit I see in my executive role.