As CEO, you understand sales cycles, economic uncertainty, and rollercoaster sales rides. You've still been able to grow your business, but sales problems are a shadow over your success. If you are trying to fix a sales problem, you need warmer leads yesterday. Enter B2B content marketing.
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There are so many advantages to content marketing that listing them all would take too long. I know you're busy, so I've narrowed it down to the #1 benefit I see in my executive role.
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Content marketing creates and distributes valuable, relevant, and consistent content that your customers will enjoy and learn from. It reaches potential customers and builds awareness of your current offers.
Read more*Disclaimer: Your target audience may or may not support your crowdsurfing attempts. When we search Google, there's a method to our madness: we choose keywords that answer our questions. Sounds simple, right?
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As business owners, we make big decisions on a daily basis. Some are easy. Others, not so much. One such decision here at protocol 80 was outsourcing our payroll processing and associated accounting to our accounting firm.
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McHone Industries has been one of our favorite clients right from the beginning. They're dedicated, ambitious, and - most importantly - super fun to work with.
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I saw a great question on my LinkedIn feed this morning:
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What does 500 words look like? It's approximately one single-spaced Word document with 12-pt font (or two double-spaced pages). Here's a visual example: Does it look like a lot? Don't worry - if you follow these simple blogging tips, it'll feel like nothing at all.
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So you're having trouble thinking of stuff to write about. I know exactly how you feel. I also have just the thing to help.
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Big Ass Fans. If you haven't heard of them before, you won't forget them now.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
