INBOUND MARKETING BLOG

10 Industrial Marketing B2B Challenges That Won't Go Away in 2027

• By Donny Kemick

It's 2027. B2B buyers are doing their homework long before picking up the phone. They expect useful information without sitting through a sales pitch. And yet, some manufacturers still treat their websites like digital brochures that haven't been touched since 2012.

Content Marketing for Manufacturers: 7 Scary Mistakes to Avoid

• By protocol 80

Content marketing for manufacturers: Good. Hastily implemented content marketing with no real strategy behind it: Bad.

20 Buyer's Journey Statistics to Aid a Successful Marketing Strategy

• By protocol 80

B2B buyers like to do their homework. By the time they reach out to your sales team, there’s a good chance they’ve already searched, compared, read reviews, and formed a few opinions. Possibly strong ones.

AI Prompt Writing 101 for Marketers: Using ChatGPT

• By Regan Johnson

Have you ever had an idea but can’t get it to roll off your tongue? If the answer is yes, artificial intelligence may become your best friend.

B2B Marketing Structure: How to Build a Team That Doesn't Collapse Under Its Job Descriptions

• By Holly McCully Jobe

Most companies don't have a marketing head count problem. They have a marketing ownership problem.

The Inbound Marketing Process in 4 stages

• By protocol 80

Content Marketing Services: What to Expect Realistically

• By Donny Kemick

When people hear the phrase “content marketing services,” they often think about blog writing.

B2B Inbound Marketing Examples: The Good, the Great, the Best

• By John Beckwith

Ever search for inbound marketing examples for inspiration – and immediately regret it?

GEO Content Refresh: Repurposing for AI and Future Search

• By protocol 80

Inbound marketing is the bee's knees! But let's be honest: the definition of "inbound" has changed dramatically since we first wrote about it in 2015. Back then, it was all about getting humans to click a blue link. Today, it’s about convincing an Artificial Intelligence model that you are the ultimate authority on a subject.

How to Structure GEO‑Friendly Content: From Bullet Points to Tables

• By protocol 80

Optimizing for Generative Engine Optimization (GEO) can feel like a moving target – even from one day to the next. This is especially true as AI search optimization continues to evolve across platforms like ChatGPT, Perplexity, and Google SGE (Search Generative Experience (SGE), now widely known as AI Overviews).