INBOUND MARKETING BLOG

Will AI Replace Content Marketers ... or Form a Dynamic Duo?

• By Regan Johnson

Have you ever feared that AI could replace your job as a marketer?

AI IN MARKETING | THE INS AND OUTS OF GENERATIVE AI

• By Regan Johnson

We all have that tech-wiz colleague – whom we can all be jealous of. What if there was an easy way you could become this person?

ARTIFICIAL INTELLIGENCE AND MARKETING | CRAFTING PROMPTS 101

• By Regan Johnson

Have you ever had an idea but can’t get it to roll off your tongue? If the answer is yes, artificial intelligence may become your best friend.

HubSpot Pro vs. Enterprise: 2023 Features & Pricing

• By Adam Vosler

HubSpot is the biggest and best in a sea of CRM (customer relationship management) tools. As B2B companies and customers evolve, so does HubSpot's software, and keeping pace with the improvements is both exciting and challenging.

HubSpot Features for all 5 Hubs (+ Cost per Tier)

• By Adam Vosler

Whether you're held responsible your company’s marketing, sales, operations, or customer service outcomes -- or all four -- HubSpot's got a solution. HubSpot's features list stretches to the moon and is the top reason 150,000+ companies use the platform (us included). Sounds lovely (and it is), but the massive list of software Hubs, features, and pricing tiers can overwhelm newcomers with lack of clarity.

5 Trade Show Follow-Up Email Templates to Nurture Your Leads

• By Holly McCully

You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?

[How to] Writing The Worst Inbound Marketing Blog Post

• By Rachel Rodgers

SEO Content Strategy: Your Old Content Can Still Attract Traffic

• By Brian Lothridge

“Inbound marketing is the bee's knees! Unlike many other marketing strategies, inbound focuses on everything from getting noticed through delighting current customers. As you could guess, there are many moving parts to any successful inbound marketing strategy...some easy, minimal tasks, some time consuming, difficult tasks."

Switching Marketing Agencies: 8 Red Flags to Look Out For

• By Holly McCully

Partnering with an agency to accomplish your marketing goals can be an amazing, successful investment in business growth for your company. However, not every partnership is a match made in heaven. We’ve found when talking to clients, prospects, and others in the digital marketing realm one theme comes up a lot when discussing agency underperformance: “I just thought this was normal.” It can be hard to decipher what’s the industry standard when it comes to agencies, and if you’re getting the most out of your investment. This guide aims to help you assess if the friction points you’re experiencing are expected or if it might be time to seriously consider an agency switch.

How to Create a B2B Content Strategy in 6 Simple Steps

• By protocol 80

Understanding how to create a B2B content strategy can prove tricky. However, using some tools and tricks, you can quickly generate blog topic ideas (and other forms of content) that’ll be relevant and beneficial to your boss or client.