B2B Inbound Marketing Examples: The Good, the Great, the Best
Ever search for inbound marketing examples for inspiration – and immediately regret it?
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May 14
April 06
GEO Content Refresh: Repurposing for AI and Future Search
Inbound marketing is the bee's knees! But let's be honest: the definition of "inbound" has changed dramatically since we first wrote about it in 2015. Back then, it was all about getting humans to click a blue link. Today, it’s about convincing an Artificial Intelligence model that you are the ultimate authority on a subject.
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April 02
How to Structure GEO‑Friendly Content: From Bullet Points to Tables
Optimizing for Generative Engine Optimization (GEO) can feel like a moving target – even from one day to the next. This is especially true as AI search optimization continues to evolve across platforms like ChatGPT, Perplexity, and Google SGE (Search Generative Experience (SGE), now widely known as AI Overviews).
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February 27
5 B2B Marketing Trends to Follow (or Avoid) in 2026
Manufacturers, distributors, and industrial suppliers don’t win business the way they used to.
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February 25
5 Trade Show Follow-Up Email Templates to Nurture & Convert B2B Leads
You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?
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February 16
Inbound Marketing Pricing: How Much Does it Really Cost for B2Bs?
Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing agency to boost your bottom line and find new customers, you probably have a lot of questions. Chances are, you’re wondering:
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February 05
3 Easy Tricks for SEO-Friendly Content Production
It’s one thing to produce content that you find interesting. It’s another thing to produce content that your audience will find interesting. And it’s yet another thing to produce content that Google finds “interesting.”
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December 23
Can Anyone Do B2B Content Writing? 7 Signs Your In-House Staff Can't
Blogging. Writing social media posts. Promoting your company’s products on its homepage. How hard can it be, right? It happens all the time, across all industries: Execs and department heads hear about a digital marketing success story and suddenly want to invest in content writing to take their company to new heights. So they assemble a content writing team by … tapping random employees on the shoulder.
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December 18
What Is Inbound Marketing? (And Why It Still Works in 2026)
Inbound marketing has been declared “dead” so many times it should have its own obituary section on the internet. SEO is doomed. Organic social media is toast. AI is replacing everything.
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October 28
Steal These B2B Blog Ideas and Examples for 2025 (Not Literally)
If you’re a B2B company, you know how tough it can be to create exciting content around “boring” niche subjects and still reach a wide audience. Maybe you’ve tried before but struggled to come up with ideas, or maybe organizing those ideas into a consistent strategy felt impossible. Whatever the challenge, you’re far from alone.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
