INBOUND MARKETING BLOG

AI Prompt Writing 101 for Marketers: Using ChatGPT

• By Regan Johnson

Have you ever had an idea but can’t get it to roll off your tongue? If the answer is yes, artificial intelligence may become your best friend.

B2B Marketing Structure: How to Build a Team That Doesn't Collapse Under Its Job Descriptions

• By Holly McCully Jobe

Most companies don't have a marketing head count problem. They have a marketing ownership problem.

The Inbound Marketing Process in 4 stages

• By protocol 80

Content Marketing Services: What to Expect Realistically

• By Donny Kemick

When people hear the phrase “content marketing services,” they often think about blog writing.

B2B Inbound Marketing Examples: The Good, the Great, the Best

• By John Beckwith

Ever search for inbound marketing examples for inspiration – and immediately regret it?

GEO Content Refresh: Repurposing for AI and Future Search

• By protocol 80

Inbound marketing is the bee's knees! But let's be honest: the definition of "inbound" has changed dramatically since we first wrote about it in 2015. Back then, it was all about getting humans to click a blue link. Today, it’s about convincing an Artificial Intelligence model that you are the ultimate authority on a subject.

How to Structure GEO‑Friendly Content: From Bullet Points to Tables

• By protocol 80

Optimizing for Generative Engine Optimization (GEO) can feel like a moving target – even from one day to the next. This is especially true as AI search optimization continues to evolve across platforms like ChatGPT, Perplexity, and Google SGE (Search Generative Experience (SGE), now widely known as AI Overviews).

5 B2B Marketing Trends to Follow (or Avoid) in 2026

• By protocol 80

Manufacturers, distributors, and industrial suppliers don’t win business the way they used to.

5 Trade Show Follow-Up Email Templates to Nurture & Convert B2B Leads

• By Holly McCully Jobe

You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?

Inbound Marketing Pricing: How Much Does it Really Cost for B2Bs?

• By Donny Kemick

Before getting into the meat of this post ... if you're looking for a quick answer, check out our inbound marketing pricing page. If you’re considering hiring an inbound marketing agency to boost your bottom line and find new customers, you probably have a lot of questions. Chances are, you’re wondering: