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Google Makes Big Announcements – Google Goggles, Real-Time Search and More

Google announced today that they will include real-time search results in their search engine that will also work on iphone and android devices. Google real-time search results will show the most current news and information for your searches. They announced the real-time search results will include news, Tweets, blogs and more. If people are still unsure of the importance of Twitter for business, this should convince them. Twitter will be a great way for you to communicate with the world in real-time.

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Google Analytics Intelligence Alerts

In today’s busy world, not everyone can check their analytics on a daily basis to ensure all is going well on the site. If your site is down…hopefully one of your loyal visitors will notify you, but that is not always the case. To help you monitor your website traffic to ensure nothing fishy is going on, Google has released Intelligence in Beta form within Google Analytics. Intelligence allows you to create custom alerts on a daily, weekly, or monthly basis. For example, if you want an alert when your site receives no visits on any particular day, you can create an alert that will send you an email notifying you of the situation. This will give you a slight jump on contacting your hosting provider before you lose too much traffic.

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Top Twitter Clients

Social media tools are really a time-saver…and they can help you avoid getting side-tracked. Website Magazine released some data regarding the most popular Twitter clients available. Without further delay, the list:

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Facebook Users are Getting Older

In the past, social network demographics were mostly made up of 18-25 year olds, but those days are quickly changing. While the 18-25 demographic still has the highest rate of users, others are quickly growing. Check out these recent statistics provided be eMarketer.

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What is Spezify and How Can it Help My Marketing Efforts?

Have you tried the ‘inspired search’ engine, Spezify? Don’t worry, I hadn’t either until the other day. Spezify gathers their information from all media types and displays the results in a unique way. I don’t see Spezify as the next big thing in search…but it is pretty cool. It’s like taking universal search to the max. If you have a couple free minutes, check out the somewhat visually appealing, but not that extremely useful search engine, Spezify.

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Bing and Yahoo! Join Forces

A deal between the #2 and #3 search engines was announced today. Microsoft and Yahoo! have agreed to a 10 year deal, hoping to compete with search giant, Google. Some of the details about of the deal are:

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Is Baidu China’s Google?

According to a post at the Marketing Pilgrim, Baidu is experiencing great success as a search engine in China. Baidu currently holds 64.5% of the Chinese market, up from 62.3%, according to Bernstein & Co. It will be very interesting to watch these numbers over the next several years as more of the population gains internet access. Recent reports show that only about 13.4% of the Chinese population has access to the Internet…while only an an astonishing 5% of the Chinese Internet population uses the Internet from work.

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5 Tips for Stronger Passwords

How secure are your passwords? I know…its much easier to remember a password if it is simply the name of your first born or your favorite dog, but it is too easy to guess. This not only occurs for personal passwords, but many businesses don’t urge their employees to have strong passwords either. For example, I worked for a Real Estate Title Service company awhile back where sensitive information was stored on a daily basis. Yes, they took the proper steps in destroying their paper, but the passwords for each employee were not regulated. I am not saying they didn’t have security measures in place, but this is one area where they lacked. Employees designated their own passwords which had to be changed every couple of months. But, there were no specifications set for the passwords. It was easy for an employee to make their password as simple as their first name and year they were born. You may as well not have a password if it is not strong. Here are a 5 tips for stronger passwords.

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What Happens to Online Information when Someone Passes Away?

Online life after death is probably not something thought about by most people. Although, with the amount of information people are volunteering to put online these days, it certainly should be. I personally have several bills paid automatically online, shop for nearly everything with PayPal, have several social media profiles lingering about, and even have my phone data backed up online which includes many email addresses and phone numbers. Most of these types of websites don’t account for what happens to your information once you pass away…and probably will not even know when that unfortunate, yet inevitable, event happens.

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Google Chrome OS

I thought everyone should end their Friday with a chuckle..

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How to Audit your Online Marketing

If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?

Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.

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