Content marketing is the process of creating and distributing content that is relevant and valuable to attract, inform, and engage consumers. Since customers are more able to skip commercials or ads and simply ignore traditional marketing, the idea that “content is king” has never been more true.
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One of the founding partners of protocol 80, Inc. is no longer an owner or an employee. Please join us in wishing Jeremy Callinan luck with his new career path. Jeremy has taken a permanent position with one of protocol 80's longstanding clients doing programming work. He has worked with this client as a contractor since 2009 so the transition should be fairly smooth.
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It's no secret, we are a small business just like many of you. We are happy to have finally been able to have our own office located in East Bradford, PA! Our building was a church many many years ago and more recently was used by a small business to engineer electrical things for the medical industry. Below is a photo from the Bradford Era of our office from 1949 when it was the 2nd Free Methodist Church.
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Have you started a video campaign yet? We'll admit it, creating video is probably the most intimidating form of inbound marketing for the un-initiated. With that said it's also one of the most rewarding! YouTube has long been the king when it comes to web video, but now with Facebook moving up the ranks you have even more incentive to get started with a video campaign for your small business and its service or product.
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With the launch of Google+ a couple of weeks ago, everyone has had fun learning the ins and outs of how they can best utilize it for not only themselves (circle me), but for their brands. Many brands even went ahead and created accounts as a brand despite being against Google's wishes. It did not take long for those accounts to be removed or converted to an actual name of a person, hence +Mashable converting to +Pete Cashmore. Google is currently testing accounts for brands (see Ford example below), but what is next for them? ...I have my opinions on what I'd like to see.
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Inbound marketing is still a new term, especially around Western NY and Northern PA. We have given inbound marketing seminars for many of the local businesses, most of which are aware of Twitter, try and use Facebook, talked about SEO...but beyond that their inbound marketing efforts are lackluster. The one area that is very hard for these businesses to grasp is knowledge sharing.
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Today Facebook added a new sharing feature in the form of a send button which will replace the previous "Email to a Friend" functionality. The new Send button works similarly to the Like button - whenever a user clicks one a small Facebook popup window will appear allowing the user to share a page to their Facebook friends, Groups or by email.
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Have you ever come across a blog or website that seems to repeat the same words over and over? For example, if you're trying to find a great Italian restaurant to visit during your next trip to Pittsburgh you might land upon a website or blog that has the same phrase used in every article on the page, "fine Italian dining in Pittsburgh, PA" for example. A sample paragraph from this website might look like the following:
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If you didn't catch my last two posts on rural realtors' use of the web for marketing, please check them out:
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
