Bidding on Multiple Match Types in Adwords
There has been debate for some time now regarding whether or not bidding on multiple match types for the same keyword is an effective strategy or not. An example would be purchasing:
Read moreWWDC 2010 – Thoughts on Apple’s iPhone 4
Earlier today Steve Jobs officially debuted the latest version of the iPhone during a kickoff keynote for Apple’s Worldwide Developers Conference. If you had followed any of the coverage related to Gizmodo’s early leak of the iPhone 4’s hardware this announcement wasn’t exactly a shocker, but there were some cool new hardware and software features that make Apple’s redesigned mobile device pretty enticing.
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June 03
Link Graph vs. Social Graph: Part 2
How Could the Social Graph Work? Last time we covered linking and how the search engines use linking to understand more about your website; both from a “popularity” perspective and content perspective. So how would a social graph compare and will it take over the link graph? Although I cannot answer these questions 100% because I do not have insider knowledge from the search engines…I do have ideas of how it may work.
Read moreLink Graph vs. Social Graph: Part 1
Understanding Links How often do you hear, SEO is all about linking (aside from good content of course). I hear this all the time from clients, they understand they need links to their site, but do they know why? Furthermore, what role will links play when if search engines fully adopt the social graph? I for one am not very fond of the “act” of link building. I find it to be tedious, stressful and mind-numbing. But, I do not think it will go away completely.
Read moreAre You Effectively Tracking ROI?
Most website or business owners do not have a problem tracking standard web metrics such as visits, orders, click-through-rate, unique visitors, etc. Whether it comes to paid search or SEO, it may be more beneficial for you to dig deeper for more useful metrics. According to a post at eMarketer, only 53% of respondents believe that ROI is very important. I was surprised by this number because understanding ROI can completely change your marketing strategies. Simply looking and orders and cost, you are not fully understanding your total investment.
Read moreGoogle I/O 2010, Day 2 - Android 2.2 "Froyo"
Yesterday I wrote a post about day one of Google’s I/O conference, an annual event held at the Moscone Center in San Francisco, and we here at Protocol 80 somewhat lamented the fact that there weren’t many show-stopping announcements. Fortunately Google unveiled a second wave of product demos today, and this time the two hour event bore some hotly-anticipated fruit.
Read moreGoogle I/O 2010 - Keynote Recap
Google held their I/O 2010 keynote this afternoon amidst whirling speculation of various new products or refinements on tools and services they had already debuted. Might we see a new version of Google’s Buzz, Wave or Chrome? Perhaps a demo of the Android OS version 2.2, codenamed “FroYo?” Maybe we would even see the latest features of Chrome OS?
Read moreGoogle to Work on their SEO?
I find this quite interesting and somewhat amusing. This was pointed out by Amit Singhal of Google, in a post called “This Stuff is Tough”.
Read moreFlash or Shockwave Issues with Internet Explorer 7 and 8
Just a quick note - I have recently had a bunch of machines with issues loading Internet Explorer - after clicking on the IE icon, Internet Explorer starts, but never finishes loading a page. This behavior looks similiar to a DNS or ISP issue, but seems to be due to the Shockwave Flash object. I've looked around a bit online and have not found any new information about a problem, but have seen this several times in the past week. Here's how I fixed it, and note, to detect this condition, if you run IE with no Add-ons (from Accessories, System Tools) and it works well, this could be your problem.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
