INBOUND MARKETING BLOG

3 Web Development Needs of Rural Real Estate Agents

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Native Vs. HTML 5 Mobile Apps

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So your small business has decided to invest in a mobile app of some sort. You know that it's important to be accessible to your potential customers and since they're all looking at their smartphones most of the time, even when they probably shouldn't be, it's about time you create a mobile experience that will be finger friendly and give them access to relevant information about your product or service quickly and easily.

The 2011 Super Bowl Commercials Were Less Than Social

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The hype before the Super Bowl claimed that this years group of ads would be pushing social. The new way for big brands to communicate with their audience with a new way to achieve a positive ROI...which can be tough given the cost of a 30 second spot. One benefit of a social promoting ad is that if you reach your audience and get them to follow you, will be be able to continually communicate with them months after the Super Bowl.

Blogging Writer's Block

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Today on the Bruce Clay blog, Jessica Lee provides some tips on reducing writers block if you are an avid blogger. She did a terrific job with the post and I think small businesses need to take those tips and relate them to your small business blog even if you aren't a consistent blogger. Because most of you are SMBs and might not read the Bruce Clay blog, I'd like to cover her tips and relate them to your small business.

Increase Your Small Business SEO Surface Area

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Enter Dead Horse... Yes, yet another post about why you need to be blogging. If the charts I shared earlier weren't motivation enough, what about the impact of blogging on small business search engine optimization? Most of our small business prospects and clients are familiar with SEO and want help with their site's ranking in the engines.

Why Small Businesses Should Be Blogging More

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As a follow up to my post last week on staying regular with blogging :), I wanted to touch on some actual data for added motivation to start or keep blogging. I came across several great charts that touch on the power of blog content and the benefit to businesses so I wanted to share some of my favorites:

Your Small Business Struggles Blogging? Setup A Content Schedule!

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Content, Content, Content... It's all we hear these days right? If it's any consolation, it's because a content strategy is highly effective at gaining very targeted traffic. Much like dieting and exercise, content creation is great for you (or your brand), but something most people dread doing... Why is this? It would seem that most people struggle with what they should write about from day to day or week to week. Another similarity to dieting and exercise is that there are a million excuses you can use for not sticking to it.

Small Business Saturday 2010

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By now most of you have already planned out your Black Friday shopping. You will likely stay up the night before and hit the stores at midnight or wake up extremely early to make sure the items you are looking for aren't sold out. One benefit nowadays that wasn't available in the past: if you can't get what you were looking for on Black Friday or can't make it to the store, there's always Cyber Monday!

Google Instant Search - What You Need to Know

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Unless you have been away from the computer, TV, or radio for the past few days, you have probably heard of Google's latest feature, Google Instant Search. Basically the search engine starts showing results as you start typing your query. There have been a lot of mixed reviews and suggestions. One of my personal favorites was from @GregBoser:

Local Is NOT Enough For Most Businesses

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