Competitive Marketing Strategy: 5 Ways to Stay Ahead of Competitors
You’re already behind if you’re not paying attention to your competitors’ marketing.
Read more
July 25
March 08
Top B2B Hashtag Examples by Industry (Examples Included!)
Hashtags: One of the most underrated marketing tools there is. While many may see these as a trendy joke to post with your highest-quality photo of a dessert, they actually play a massive role in your social media content creation and audience reach.
Read more
February 04
How to Use Hashtags for B2B Healthcare Social Media Marketing
If you’ve seen any ad lately, chances are there’s something hashtagged in it. Hashtags have become a standard part of marketing campaigns. They’re a quick and simple way to maximize the reach of a piece of content.
Read more
December 28
Social Media Strategy for SaaS: Healthcare Tech #Hashtags That Work
Whether you find hashtags to be annoying or not, they’re an integral part of digital and social media marketing. With roughly 80% of the U.S population using social media, using hashtags in posts can get you and your business the attention it needs. By including hashtags in social media posts, users are able to search specific, topical terms and find your post if the hashtag correlates to their search term. Yes, this applies to B2B social media marketing too -- especially on LinkedIn. Hashtags allow you to stand out amongst competitors, as well as filter through the thousands of posts we see each day from friends, family, colleagues, and random social media accounts. To develop a rock-solid SaaS social media marketing strategy, learn why healthcare hashtags are so important -- and see our real-life examples!
Read more
How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
