Inbound Marketing Blogfor Manufacturers and Healthcare Companies
What Are People Doing On The Internet? Trying to Survive a Recession!
We knew that search terms related to the recession would rise...but I did not expect them to rise this significantly. eMarketer released statistics showing % change from 2007 to 2008 in regards to economy-related search terms. The most significant changes were 'unemployment benefits' and 'unemployment', rising 247% and 206% respectively. Other terms mentioned were 'coupons', 'discount', 'mortgage', 'bankruptcy', and 'foreclosure'.
What does this mean for your business? Well if you are able to provide something for people searching for these terms, now is the time to prosper. Unfortunately many people are in very bad shape financially...but there will be some businesses that will be able to thrive from this.
It will be interesting to see which types of terms lead the way once the economy is back to normal. Any guesses?
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.