We knew that search terms related to the recession would rise...but I did not expect them to rise this significantly. eMarketer released statistics showing % change from 2007 to 2008 in regards to economy-related search terms. The most significant changes were 'unemployment benefits' and 'unemployment', rising 247% and 206% respectively. Other terms mentioned were 'coupons', 'discount', 'mortgage', 'bankruptcy', and 'foreclosure'.
What does this mean for your business? Well if you are able to provide something for people searching for these terms, now is the time to prosper. Unfortunately many people are in very bad shape financially...but there will be some businesses that will be able to thrive from this.
It will be interesting to see which types of terms lead the way once the economy is back to normal. Any guesses?