Targeting Teens? You Need to Use SMS!

If you have a teenage child or know one, you know that their noses are always in their phones.  Just walk by a high school when it lets out and watch the those little txters in action. 

The Pew Research Center released the results of one of their studies in April that pretty much confirmed what most of us already knew.  Teens love to text!  In fact, they love texting so much that the majority of teens would rather keep their cell phone when punished over their TV or computer.

The study also showed that 75% of all teens have a cell phone.  That is a huge increase of 45% over the data found in 2004.  To put texting in perspective, 72% of teens text.  54% of teens start with texting when trying to communicate with a friend.  In fact, 1/3 of teens send over 100 txts a day.  That’s a whopping 3000 per month!  That obviously means teens are accustomed to receiving that many texts in a day. 

Guess What!  Teens Become Adults!

I know, it’s mind blowing, but true.  If teens are so heavily reliant on texting now, how do think you should reach them moving forward?  Yup, pretty obvious. 

If you’d like to get started on your SMS campaign, give us a shout.  We’d be happy to help!


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