How Kenneth Cole Could Have Avoided Tweet Hell

A couple weeks ago I wrote a post about Kenneth Cole's tweet that angered the twitosphere. As a refresher, he tweeted:

Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at -KC

Clearly not the best move by Kenneth Cole. It certainly made him look very heartless and out of touch with the seriousness of the situation in Cairo.

What Else Could Kenneth Cole Have Said?

In thinking about Cole's tweet further, I asked myself what else he could have tweeted that would not have been taken so harshly and in such a negative light? Here're some of the ideas I came up with:

With all that's going on in #Cairo our spring collection seems very unimportant. We should all count our blessings. KC

Happy to announce our new Spring Collection: Spend $70 or more and 5% of your purchase will be donated to #Cairo. -KC

We will be donating $100,000.00 of our new Spring Collection ( to help the people of #Cairo. -KC

For Every $ spent on our new Spring Collection ( in the next 24 hrs, we will send the same value in food to #Cairo. -KC

Benefit #Cairo by shopping our new Spring Collection (! $100 spent is $10 donated. Retweet to help the cause. -KC

What Are Some Examples You Thought Of?

I'm sure there are 100s of variations of these or better, more creative examples. Please leave some in the comments below!

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