How Kenneth Cole Could Have Avoided Tweet Hell

A couple weeks ago I wrote a post about Kenneth Cole's tweet that angered the twitosphere. As a refresher, he tweeted:

Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo -KC

Clearly not the best move by Kenneth Cole. It certainly made him look very heartless and out of touch with the seriousness of the situation in Cairo.

What Else Could Kenneth Cole Have Said?

In thinking about Cole's tweet further, I asked myself what else he could have tweeted that would not have been taken so harshly and in such a negative light? Here're some of the ideas I came up with:

With all that's going on in #Cairo our spring collection seems very unimportant. http://bit.ly/KCairo We should all count our blessings. KC

Happy to announce our new Spring Collection: http://bit.ly/KCairo Spend $70 or more and 5% of your purchase will be donated to #Cairo. -KC

We will be donating $100,000.00 of our new Spring Collection (http://bit.ly/KCairo) to help the people of #Cairo. -KC

For Every $ spent on our new Spring Collection (http://bit.ly/KCairo) in the next 24 hrs, we will send the same value in food to #Cairo. -KC

Benefit #Cairo by shopping our new Spring Collection (http://bit.ly/KCairo)! $100 spent is $10 donated. Retweet to help the cause. -KC

What Are Some Examples You Thought Of?

I'm sure there are 100s of variations of these or better, more creative examples. Please leave some in the comments below!

VIEW MORE STORIES IN Social Media, Attract, Twitter

More Interesting Reads

Copywriting Tips at Inbound 2017: Bring on the Science and Sweatshops

I was a newspaper guy for over a decade. Just old enough to be stuck in the print age, yet young enough to grasp the power of an internet-based message. Maybe, as a business owner or marketing guru,...Read more

Increase Brand Awareness by Feeding Your Blog a Well-Rounded Diet

In the filthy, weedy backyard that is the internet, growing a beautiful blog is key in your company’s quest to increase brand awareness. If you’re still thinking, “Do I really need to start a blog?”...Read more

Inbound 2017 - The 3 Sessions We're Most Looking Forward To -- Josh C. Edition

The annual Inbound conference is awesome for a variety of reasons. It covers marketing, sales, leadership, culture, growth, and more. There's a ton of great inspiration. The networking...Read more