Stage 1 in the Inbound Marketing methodology is Attracting best buyers to your website.
We don’t want to attract just anyone, we want to focus on attracting visitors to your site that will convert and close later on in the Inbound process. This requires knowing your best buyers (buyer persona) and how to reach them at each stage of the the buyer’s journey.
Knowing your buyer personas and how to reach them at each stage of the buyer’s journey means having a solid set of focus keywords that you are using in your content.
CONTENT, CONTENT, CONTENT, CONTENT!!!
Yes, you need content to attract best buyers to your website. If you don’t have a blog yet, that’s priority #1. If you have a blog, but don’t consistently write blog posts, then that’s priority #1.
A blog will build the volume of content you have that speaks directly to your buyer persona(s). This helps with your SEO strategy, your social media strategy and much more!
Speaking of SEO!
I guarantee that your best buyers are looking for your solution in Google. If you aren’t there, you aren’t an option.
SEO will yield the highest ROI over time. If you want to see if your website is optimized for search, download the SEO Checklist: http://p80.us/965f9a
Pay-Per-Click (PPC)
Sponsored advertising may be the most effective way for you to attract best buyers to your website while your SEO strategy is taking effect. With PPC you can show up at the top of search results for the keywords that your best buyer uses. You also have the option to advertise on the major social media sites.
Social Media Distribution
Tons and tons of information is disseminated through social media today. That information is discussed, shared, and recommended. That’s why social media is a must for attracting best buyers to your website.
Need more convincing on social media? The major search engines have confirmed that they use social interaction with content as a signal that helps determine how content is ranked in search results.
FREE SEO Checklist
If you want to see if your website is optimized for search, download the SEO Checklist: http://p80.us/965f9a
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
