Email marketing is a great way to stay in front of leads and clients. Like any marketing tactic, there's a right and wrong way to do it. In this video, I'll discuss 6 email marketing mistakes to avoid.
If you'd rather read the 6 email marketing mistakes to avoid, here's the list without further explanation:
Not using a service like MailChimp
Not having permission to send to your list
Having a stale list
Not segmenting and knowing your audience
Ignoring the reporting and data
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.