#1 Buyer Persona Mistake

Donny Kemick

Developing your Buyer Persona(s) may seem like a step you can simply glide through, but doing so will hurt your inbound marketing and content marketing efforts dramatically.

The biggest buyer persona mistake you can make is relying solely on quantitative information to create your persona(s). While that practice can be tightly coupled to the "target market" ideology of old, it doesn't serve very well today.

You have to get to the core of your best buyers. Not what age range and education level they have. What makes them tick as people AND as buyers?

Don't make the quantitative mistake! You should be asking 'Why?' more than 'How much?'.

Buyer Personas & Content Marketing

Your buyer persona(s) should be the root of all of your marketing efforts, especially your Content Marketing. Having a firm grasp on your persona(s) will make creating content that produces bottom line results so much faster.

Get Started on your Buyer Persona(s) NOW!

[cta id="6586"]

VIEW MORE STORIES IN Content Marketing

More Interesting Reads

Copywriting Tips at Inbound 2017: Bring on the Science and Sweatshops

I was a newspaper guy for over a decade. Just old enough to be stuck in the print age, yet young enough to grasp the power of an internet-based message. Maybe, as a business owner or marketing guru,...Read more

Increase Brand Awareness by Feeding Your Blog a Well-Rounded Diet

In the filthy, weedy backyard that is the internet, growing a beautiful blog is key in your company’s quest to increase brand awareness. If you’re still thinking, “Do I really need to start a blog?”...Read more

Inbound 2017 - The 3 Sessions We're Most Looking Forward To -- Josh C. Edition

The annual Inbound conference is awesome for a variety of reasons. It covers marketing, sales, leadership, culture, growth, and more. There's a ton of great inspiration. The networking...Read more