The Business Value Of Blogging

An Inbound Marketing strategy requires regular content creation through blogging and other channels. The questions we hear all the time include:

• Why should I invest time, money or staff resources in blogging?
• Where's the value in it?
• Who cares what we write about?
• Shouldn't I invest in hungry sales reps that beat down doors instead?
• Can't I just spend money to drive traffic with paid ads?
• Can't I just buy an email list and get in front of prospects?

The video above touches on these questions an more around the business value of blogging. Some quick takeaways:

• Blog posts are true, Inbound-focused tactics geared around how we want to be marketed to.
• Blog posts are owned, not rented. Once you write it on your blog, you don't have to pay to get ongoing benefit from it like you would a billboard or print ad.
• Blog posts are a long lasting form of marketing that improves over time, without continual investment.