Inbound Marketing for Manufacturers Blog

The Business Value Of Blogging

An Inbound Marketing strategy requires regular content creation through blogging and other channels. The questions we hear all the time include:

  • Why should I invest time, money or staff resources in blogging?
  • Where's the value in it?
  • Who cares what we write about?
  • Shouldn't I invest in hungry sales reps that beat down doors instead?
  • Can't I just spend money to drive traffic with paid ads?
  • Can't I just buy an email list and get in front of prospects?

The video above touches on these questions an more around the business value of blogging. Some quick takeaways:

  • Blog posts are true, Inbound-focused tactics geared around how we want to be marketed to.
  • Blog posts are owned, not rented. Once you write it on your blog, you don't have to pay to get ongoing benefit from it like you would a billboard or print ad.
  • Blog posts are a long lasting form of marketing that improves over time, without continual investment.




Topics: Attract Blogging