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How HubSpot Paid Seats Work: Are They Worth It for Your Team?



It feels amazing to watch your company grow. However, there’s a reason the term “growing pains” exists (besides the '80s sitcom).

As business blooms, so does the number of sales and customer service employees, roles, and teams. This makes it harder to manage budget and data access for any B2B sales software you use. If you do it wrong, it can be downright financially irresponsible and even a security risk.

Are you considering buying HubSpot’s Sales or Service Hub? Or, looking to use your existing subscription more broadly or in-depth? To access certain features and remove limitations from other features, users will need a paid seat in your HubSpot portal.

Understanding how paid seats work – and how many you need – is your ticket to escaping HubSpot growing pains and operating at 100% efficiency.

What Does ‘Paid Seat’ Mean in HubSpot?

Owning a user account on your company’s portal does not necessarily make you a paid user. Not even if the company is paying $1,200/month for the fancy Enterprise tier.

As such, you’re probably asking: What’s the difference between paid and free access?

‘Free’ User Account 🥱

On HubSpot, a “user” is anyone with login privileges for the platform. These account holders can access a decent chunk of the sprawling feature and tool list:

  • Content creation tools
  • Automation tools
  • Analytics

For a full list of what’s available for free-seat users …

Of course, free seats aren’t truly free – you have to subscribe to a paid HubSpot tier to get them. But once you do, there’s no limit to the number you hand out – go full Oprah if you wish.

Paid Seat ✨

You can also assign paid seats to a limited number of users (more on that below) to give them full access to the Hub’s features. 

Team members need to receive paid seat access before they become a paid user. Each paid user = one paid seat. 

Paid seats apply in all non-free subscription tiers – Starter, Professional, and Enterprise. However, they don’t exist in all HubSpot platforms and features – just Service and Sales Hubs.

On the Sales Hub and Service Hub pricing pages, the person icon indicates that a feature is only available to paid seat users. For your convenience, here they are:

HubSpot Paid Seat Features

Sales Hub Paid Seat-Exclusives

Service Hub Paid Seat-Exclusives

Automatic lead-assigning rotation

Automated ticket routing

Overview of account deal progress

Help desk automation

Playbooks (resource library)

Playbooks (resource library)

Create forecasts

Create forecasts

Task calendar sync

Task calendar sync

E-signatures for quotes

See when multiple agents are working on same ticket

Automated sequences – emails, task reminders, etc.

Automated sequences – emails, task reminders, etc.

AI call insights

AI call insights

Split credit for deals

Set & track goals for service activities


Create service-level agreements


Assign capacity limits for live-chat agents


HubSpot Paid Seat Costs & Limits

HubSpot gives you a certain number of user licenses based on your subscription plan. If that number isn’t enough, you can add HubSpot seats on a per-user basis. 

HubSpot Tier

Default Users

Extra Users


2 max.

$9/user per month


5 max.

$90/user per month


10 max.

$120/user per month

User limits and fees are identical for Sales Hub and Service Hub. Note that paying for a seat on one Hub doesn’t give you access to the other.

Do You Need Paid Seats in HubSpot? How Many?

A few factors to keep in mind as you evaluate seat investment:

  • Investigate who uses a paid seat currently. This should include any group of people sharing a single account (which we don’t recommend) and whether they’re bumping into issues by not having their own account.

  • Reference your software budget and match it against your candidates for paid seats. Look at the job role of each HubSpot user and which features you’d like them to use. Reserve paid seats for those who could make good use of the platform(s).

  • Re-evaluate during your subscription renewal process. Each year, review how your teammates are using the software. There may be opportunities to take better advantage of certain features. Also, there may be teammates who have barely used the paid features over the past year – might as well remove or reassign the seat.

Before you rearrange seats, there’s one more variable to consider: the state of your entire subscription.

Upgrading to a higher HubSpot tier may be more valuable than adding seats. Moving up in tier is a big financial commitment, but it comes with more seats (eight if you jump from Starter to Enterprise). On top of that, you’re getting a ton of new features and loosened limits on old features. Compare HubSpot’s features per pricing plan and determine whether there’s value in moving up a tier vs. adding seats to your current one.

How to Manage Paid Seats in HubSpot

If you have Add and Edit Users and Modify Billing permissions in Sales or Service Hub, you can give other users access to paid features.



Assigning a Paid User to HubSpot

You can play musical chairs either during or after the creation of user accounts. 

To grant paid-seat status while creating a new user, simply make a few clicks during the Permissions portion of the process.

  1. Click the tab of the Hub for which you want to provide a seat.
  2. Click to toggle the Access switch on.
  3. Click to toggle the Starter, Professional, or Enterprise switch on (depending on your subscription tier).
  4. If you’re out of seats, you’ll need to click Checkout at the end to purchase one.

For existing users, the process is equally easy.

  1. Click the ⚙️settings icon in HubSpot’s main navigation bar.
  2. In the left sidebar menu, click Users & Teams.
  3. Click the Seats tab near the top. For each Hub, it’ll show the number of filled seats vs. your limit.
  4. Find the user, hover over them, and click the Change User button.
  5. Click the Seat dropdown menu and choose a type, then hit Save.
    1. Or, if you’re out of seats, click Checkout to buy one.

Removing a Paid User/Seat From HubSpot

If you only want to unassign the seat, simply follow the directions above (#s 1-4) for existing users. Then, click the X in the box of any Hub seat you want to remove.

Removing a user with a paid seat, or unassigning a paid seat, opens a spot at the table back up. It does NOT mean you’re no longer paying for that seat. Think of it like Netflix: Uninstalling the app doesn’t keep the monthly bill from arriving in your email inbox.

If you’d rather permanently remove the seat:

  1. Unassign the seat (if you haven’t already) by following the steps listed above.

  2. Click the main navigation bar’s top-right area (where your company name is) and choose Account & Billing.

    HubSpot Seats - remove-additional-paid-users

  3. In the Overview tab, view your subscription under Products & Add-ons. Click the Remove link next to the Hub from which you’d like to drop a seat.

  4. Use the number field in the dialog box to set a number of seats to cancel, then click the orange Remove button.

How to Use HubSpot to Its Fullest

HubSpot’s got amazing tools for sales, service, and more, but the tools are only as good as your process for using them. And your software budgeting is only as smart as each team member’s ability to squeeze value out of HubSpot.

If some or all of the team is new to B2B digital software, you may benefit from third-party onboarding services. Click below to learn about HubSpot CRM training:

HubSpot CRM Training & Onboarding ›