You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads through the funnel?

There is a misconception that email marketing is dead. This couldn’t be further from the truth, especially when it comes to manufacturing marketing emails.

The truth is, when email is leveraged properly as a part of a larger trade show strategy, it is one of the most powerful tools for connecting with leads and informing them about how your company, product, or service can help solve their problems.

We’ve put together this guide to serve as a general overview for trade show marketing emails -- and the general cadence to follow before, during, and after the trade show to increase your ROI.

You invest substantial time and money to send your team to a trade show. But, if you’re not generating a buzz and driving people to your booth, your money is as good as flushed down the toilet.

We know, we know -- increasing trade show booth traffic and engaging with prospects prior to the show is easier said than done.

That’s why we put together this guide of sample emails to send prior to the show to help your team make the most out of the show.

Finally manufacturers, the spotlight is on you.

October 5th is Manufacturing Day in the United States. The intention of the day is to celebrate modern manufacturers and inspire the next generation of manufacturers. As the founders of the day put it:

“MFG Day is designed to amplify the voice of individual manufacturers and coordinate a collective chorus of manufacturers with common concerns and challenges.”  

What are these challenges that manufacturers will address?

• Skilled labor shortage they face
• Connect with future generations
• Take charge of the public image of manufacturing
• Ensure the ongoing prosperity of the whole industry

Pretty cool, right? Here’s how to participate.

Let’s face it, most manufacturing Facebook business pages are easy to ignore, and it’s not hard to see why. They’re bland. They look like other industry pages. They don’t offer a lot of unique value to prospective customers.

Last week my co-worker Josh and I attended the DOYO Digital Marketing Conference in Youngstown, Ohio.

We had a blast networking with other digital marketers and exploring the Youngstown area, but we also walked away with some awesome actionables to apply to our own agency practices and client strategies.

If you’ve followed our tips to weaponizing your business Facebook page to turn it into the website traffic generator it has potential to be, then you’re starting to get a lot of interaction on your page -- which is awesome!