You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?
by Holly McCully, on February 04, 2022 // 10:00 AM
9 minute read
You attend trade shows to obtain valuable leads for your company. But do you have a plan in place for what to do once you’re back in the office from the trade show so you can move those leads closer to a purchase?
by Holly McCully, on December 30, 2021 // 8:20 AM
7 minute read
It’s every marketer’s nightmare: an algorithm or software change that upheaves what we thought we knew about a system, how it works, and how we strategize our marketing efforts to use it. If iOS15 and the changes Apple brought upon us in late 2021 triggered these marketing night terrors for you, you’ve come to the right place.
Every marketer I know loves a good puzzle to solve and a challenge to overcome. This latest development in privacy rules is no different. Now that we’re a little bit distanced from the release, it’s time to analyze the changes, impact, and opportunity this presents.
After all, Steve Jobs once said. “You can’t connect the dots looking forward; you can only connect them looking backwards.”
by Holly McCully, on September 22, 2021 // 2:29 PM
5 minute read
Throughout the past year and a half, the marketing world (like many other industries) has been turned upside down by a plethora of COVID-related restrictions -- less in-person networking and more virtual trade shows and connections. However, with those same restrictions loosening, FABTECH 2021 marked the return of in-person trade shows.
by Holly McCully, on September 10, 2021 // 9:55 AM
6 minute read
North America's largest metal fabricating and finishing event is back in-person!
While the incoming new technology and networking is exciting, the biggest goal for manufacturers in 2022 will be recalibrating their marketing and sales practices post-COVID*.
by Holly McCully, on August 23, 2021 // 3:30 PM
11 minute read
In-person trade shows are slowly, but surely returning! With all the uncertainty 2020 presented, this news provides numerous exciting opportunities. Trade shows can give a huge boost to your business and marketing campaign, IF you approach them correctly.
by Holly McCully, on January 27, 2021 // 4:00 PM
7 minute read
Change happens daily for marketing and sales teams, and it can be difficult to keep track of every single contact and their information. And once you combine the number of contacts you have with the different stages of the sales cycle, you can quickly become overwhelmed.
This is where B2B marketing automation tools come in.
by Holly McCully, on May 21, 2020 // 8:04 AM
6 minute read
The HubSpot CRM can be most likened to an onion; tons of layers to peel back and discover, and almost endless uses in recipes (in this analogy, recipes = marketing / sales strategies).
by Holly McCully, on November 15, 2019 // 1:07 PM
4 minute read
Now that you’ve become a master of trade show email efficiency by utilizing pre-written trade show email templates and leveraging HubSpot’s email platform to send them, it’s time to take the next step: analyzing the email results.
by Holly McCully, on October 24, 2019 // 8:35 AM
10 minute read
This year (on October 17, 2019 to be specific) marked the first year of the Manufacturing Marketing World conference in Jamestown, NY.
protocol80, in partnership with MAST, the NWIRC, and the SBDC, worked to create the first educational conference geared toward helping manufacturers reach more prospects and generate more sales. This goal was achieved with the help of dedicated speakers, covering an array of topics throughout the day.
To say “you had to be there” would be an understatement. But, for those of you who couldn’t make it (or for anyone who wants a refresher), we’ve put together this recap guide with the key takeaways from each session, and a video glimpse of the day.
by Holly McCully, on October 15, 2019 // 3:01 PM
3 minute read
You’ve explored pre-trade show email templates and templates to send after the show is over (and if you haven't, what are you waiting for?!) to help become more productive and save time reaching out to trade show leads.
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.