FROM THE DESK OF A SALES COACH: Inbound Sales for Dummies
The rise of the informed consumer, who researches, compares, and often knows precisely what they want, has necessitated a shift in how businesses approach sales. Enter: Inbound Sales. For marketers, this isn't just another buzzword to add to the ever-growing list. It's a fundamental shift in strategy that directly impacts how we attract, engage, and delight our audience. Inbound sales, much like its counterpart inbound marketing, is a reflection of the changing dynamics in the buyer-seller relationship. Gone are the days when aggressive sales pitches and cold calls were the norm. T Today's consumers expect more. They seek authenticity, value, and a personalized experience. They don't want to be sold to; they want to be understood. And this is where inbound sales shines.
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