INBOUND MARKETING BLOG

Simple SMS Campaigns Using Twitter

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Content is King, Keyword Stuffing is for Jokers

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Have you ever come across a blog or website that seems to repeat the same words over and over? For example, if you're trying to find a great Italian restaurant to visit during your next trip to Pittsburgh you might land upon a website or blog that has the same phrase used in every article on the page, "fine Italian dining in Pittsburgh, PA" for example. A sample paragraph from this website might look like the following:

Google +1 and Your Social Strategy

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New Facebook Tool Converts Profiles to Pages

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This bit of news was important enough that I had to jump our regular posting schedule to bring it to you. Today Facebook announced a new tool that will migrate an existing Facebook profile to a Facebook page. Why is this important? Facebook pages are MUCH more attractive from a business perspective. Here's why: Unlimited Fans Unlike a personal profile, a Facebook page can be liked by an unlimited amount of people, meaning you aren't limited to the number of folks you can interact with on a daily basis. On the other hand, a profile is limited to just 5,000 friends. It seems like a lot but when you run up against it and have to make the decision to remove friends in order to add others you'll be wishing you had a page instead! Easy Access The process of becoming a fan of something on Facebook is much less involved than becoming someone's friend. All a user has to do to stay in touch with your future updates by becoming your fan is click the "like" button at the top of the page. On the ...

Allow Me to Re-introduce Myself

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I see you are interested in email marketing, check this out: Free Guide on Setting Up Email Marketing Automation with MailChimp. I know I know, you expect everyone to remember you always and forever...especially past customers. Unfortunately that is not the case. We do so much on the web these days that it's possible that some things get forgotten, including signing up for email newsletters. Internet Service Providers monitor complaints and unsubscribe volumes from email marketing services and if they appear to be spamming, their IP ranges will start to get blocked. That means a lot of angry customers of. Not your customers, but customers of MailChimp, Constant Contact, Aweber, etc. If you don't want to end up on a you-know-what list from your email marketing provider, send a re-introduction email!

Connect to customers with Facebook Questions

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A little while ago I wrote about the question and answer service called Quora, but one of the biggest downfalls of that service was that it had yet to be adopted by mainstream web users. There was a large amount of folks from the tech community, and invariably you can get your questions answered there even if they're not tech-related, but ultimately not very many of your real-world friends have heard about it yet.

Content Multiplication Through Social Media

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An Introduction to Podcasting for Small Businesses

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One of our newest brand marketing initiatives here at protocol 80 is podcasting, and although the idea of creating a podcast can seem intimidating to a novice, having started from scratch and gotten a podcast rolling I'd have to say it's much easier than most folks assume. There are plenty of free services available that make the process a lot easier, and if done right it can be pretty fun! As a result, I decided to throw together a quick set of tips for any small business looking for a new way to reach prospect clients.

2 Advanced Features Every Realtor's Website Should Have

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Welcome back for another round of helping real estate agents get their web marketing acts together. This is the 4th post in this series so be sure to read the other 3:

Time for Sponsored Advertising Spring Cleaning

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Unfortunately it is not quite looking like spring around here yet...but that doesn't mean you can't start your spring cleaning. A good place to start since it will be indoors is your sponsored advertising accounts. If you are like many small businesses you probably let your campaigns get stale. Just because something worked once, doesn't mean it will continue to work. Just like your website content, we recommend keeping your PPC content fresh as well.