Just show me how >> Some of us in the protocol 80 office are Foursquare people, but some others prefer Yelp. Generally speaking that's the way it works with the latest technologies, especially when it comes to location-based services like the ones I've been writing about this week. The good news is that it's just as simple to get started by claiming your business on Yelp as it is on the other services I've mentioned - so let's get started!
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Just show me how >> There's a very good chance you already know about Facebook and the importance of having a business page there for customers and prospects to use to interact with your small business. With that said, did you know that people can now check-in to your brick and mortar location from Facebook? What's more they can even check in the people they're with, which has a huge potential of exposing your business to people who didn't know about it. Facebook is far and away the most popular social network in the world, so any chance to get some extra eyeballs there should be welcomed with open arms by yours or anyone else's small business. So then, it's time to claim your Facebook Places listing!
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Just show me how >> Last week I wrote about the new revisions to Foursquare in Foursquare 3.0, and there are some pretty great features for users of the app, such as myself. However, Foursquare also announced some enticing new features available to merchants that'll help you attract new customers to your location and also support repeat business all for free! If you're still not listed on Foursquare now's the time to get started, so what's first? Claiming your business of course!
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Just show me how >> Last week I wrote about the new Foursquare 3.0 updates and all of the cool goodness business owners can take advantage of to attract and keep customers at their location, but if you're new to location-based services like Foursquare, Yelp, Facebook Places and even Google Maps you might be wondering how to get started with managing your business on these websites. The first and most-important step is to claim your business! It's free, it's easy, and before you know it you'll be up and running which lets people check-in and review to their hearts content. Let's get started with Google Maps
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First and foremost I would like to say that our thoughts are with the people of Japan and other areas that have been affected by this morning's earthquake and tsunami.
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If you didn't catch my last two posts on rural realtors' use of the web for marketing, please check them out:
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If you caught my post yesterday, you learned that I think Real Estate Agents' websites can really use some work. Today, I want to go over what I consider to be some missed opportunities in the mobile realm of web marketing by realtors in rural areas.
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Foursquare, the popular socially-aware check-in game has moved to version 3.0 this week, and that means there are loads of cool new features to keep both users and merchants happy. If you haven't investigated Foursquare as an inbound marketing platform, and certainly if you've never tried the app out for yourself, now's the time!
Read moreIf you aren't aware, Google likes to buy things. A lot of things. Whether or not it is to eliminate the competition or to actually better their products, some people believe that these acquisitions go against the Google motto, "don't be evil". In the past I can say I would have agreed. Not entirely in a bad way, (I still love you Google) but there were times I thought their purchasing was somewhat unethical.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
