MailChimp for Small Businesses Part 6
Did you successfully send out the first email blast for your small business? If you don't feel like you are ready, please take a look at the first 6 parts of the series:
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March 03
March 02
Is Your Small Business Only Using The Media In Social Media?
Welcome to our blog's 200th post! I'm very excited to be the 200th post writer (fist pump!), and to have had the opportunity to write so many articles that I hope help your small businesses to be better web marketers!
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March 01
Mobile Web Usage is Growing Faster than Google Expected
Eric Schmidt, CEO of Google, recently did a keynote in which he described the rate at which mobile device usage is growing, and moreover how folks are turning to the mobile web for information, entertainment and shopping faster than anyone at Google expected. There are certain topics in the tech industry as it relates to small businesses that are "sometime soon" topics. What I mean by that is there are some awesome tools that a small business can apply now to jump ahead of the curve (and benefit greatly as a result), things like QR codes, location-based services and tablet computing devices like the iPad. Then there are more pertinent aspects of the web and technology that, if you haven't already explored or developed a strategy for you're missing the boat. The most obvious among these are establishing a brand on the most popular social networks, but now more than ever it's increasingly important to have a mobile strategy...after all, that's how your customers and prospects are trying ...
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February 28
MailChimp for Small Businesses Part 5
Time to move on in our efforts of making you a MailChimp pro! Take a second to catch up on the first 4 from the series.
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February 25
Google Hates Your Content Farm And Will Punish You
Last night, our friends at Google announced a fairly large algorithm change for the better. From now on they are going to negatively rank websites that are content farms, have no quality content for users, and are all around terrible sites.
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February 24
Social Media and the Rebirth of the "Small Town" Business Model
I love my barber. He's an older gentlemen, and he remembers the time when caring about your customers meant something and was a vital part of keeping them. I'm not just saying he makes sure I'm happy with my haircut, or that I have a positive experience when I visit his shop. Rather, he makes a note of what I like, he asks about my family, and he generally takes interest in what's going on in my world. As a result, I walk out of the shop with a smile on my face every time I see him and recommend his services with every chance I get.
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February 23
MailChimp for Small Businesses Part 4
I'm not going to require you to read the first 3 parts of the series...but it is in your best interest. I have faith that you'll do what's right. Just in case you need a refresher:
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February 22
Facebook Says No More FBML, Marketers Rejoice!
What the heck is FBML you ask? It's not important now really, but it was Facebook's own markup language like HTML. It was also a giant pain in the hind for marketers. Just because you don't program/script/develop doesn't mean you should ignore this post.
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February 21
Should Twitter Remove the 140 Character Limit?
I read a pair of contradictory blog posts this weekend, one stating that Twitter needs to break through the 140 character limit for messages in order to grow market share, and another that discussed why the 140 character limit is appropriate and that there are other, more pressing needs for Twitter to address in order to continue gaining in popularity. This topic is one I touched on very briefly during episode 4 of the protocol 80 o'er coffee podcast, but since it has gained attention since then I figured I'd post my thoughts here. Are you ready? Let's do this thing!
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February 18
MailChimp for Small Business Part 3
Moving on in the MailChimp series, let's get you another step closer to sending out professional email marketing messages by creating your list If you haven't already please read the first 2 parts in my MailChimp series:
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
