Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.
It’s time you tried them, too!
4 Traffic-Boosting Avenues of the Best Manufacturing Websites
The best manufacturing websites use an inbound marketing approach, and that approach often relies on four main avenues when looking to increase traffic.
1. Organic Content -- AKA Blogging
One of the best ways to attract and retain traffic to your manufacturing website is by providing quality content that your target audience is searching for on search engines. The competition on top search engines such as Google can be massive, and you have to stick your head high above your competitors to stand out. On the flipside, approaching a niche group of customers can help you get found more easily.
With organic content marketing, the best manufacturing websites have been able to provide go-to blogs and other content that are precisely what their ideal customers are looking for. If customers find that your content answers their queries and provides them with the help they need, they’re more likely to share it with their peers and hence earn you more traffic.
Google also ranks websites with quality and organic content higher than the others, increasing the chances of a searcher finding your blog or other awesome content.
2. Social Media
“Do I really need to do that?” Yes, you do, even if you think your product/service is too “boring” to talk about on social media.
The best manufacturing websites have exploited the power of social media marketing in attracting traffic to their camp. After creating quality and informational content, promote your material on various social media channels where their target audience mostly resides. (We personally love LinkedIn for manufacturing clients.)
On LinkedIn, Facebook, Instagram, etc., you can share visual, audio, or written content that will captivate interest in your target audience and make them want to know more about your brand. You can also return the favor by liking, reposting, and commenting on other content and conversations making the rounds.
Social media marketing is an excellent way to reach millions of customers. By reaching out to them and sharing helpful content links, you can get them to visit your website and maybe even convert them into a customer.
Email marketing is another vital way that top manufacturing websites increase their site traffic. They create professional, well-thought-out email campaigns to target potential customers who have subscribed to their mail listing (for example, during manufacturing trade shows) with the aim of educating and converting them.
The goal of email marketing is providing helpful content to potential customers to nurture and convert them gradually. Email marketing has to be done strategically because each customer’s needs vary depending on their customer journey with your company. The content you send to all your potential clients should include links that direct them to the offerings on your website.
Remember: Educate first, sell later.
4. Paid Advertising
PPC campaigns and paid social media adverts are reliable ways of increasing traffic to your website as well.
With PPC campaigns, you pay platforms that are likely to drive high traffic to your website a fee every time one of your ads is clicked and the person visits your website. A good example of this is search engine advertising, where your ad is placed at the top of Google search results when a person searches a keyword related to your services.
Paid social advertising gives you the opportunity to create sponsored ads on platforms such as Facebook and Instagram. The ads provide broader exposure to potential customers who are likely to see your business offerings and visit your website immediately to take action.
The nice thing about a good PPC campaign is it can pull in leads who are in the buying stage!
The Roads to Lead Generation
There are other ways to increase website traffic, but the above tactics are what the best manufacturing company websites use as the pillars of traffic driving.
Now that you know how to find the roads to success, check out the e-book below for a more in-depth look at how to install an inbound marketing strategy to boost traffic and attract leads.