Inbound Marketing Is Tied to Higher ROI [State of Inbound 2016]

Ashley Wilson-Rew

CTA_STATISTICS_14.png

How do we know inbound marketing brings higher ROI than traditional marketing? We get that info directly from the horse's mouth.

Annual State of Inbound

Every year, HubSpot (our favorite inbound marketing platform), surveys hundreds of marketers around the world to learn about their goals, challenges, and priorities. Then, they report this information in the form of their annual State of Inbound report. You can view the 2015 version here.

The information they gather is invaluable for marketers and their clients - and, currently, it's the only comprehensive analysis of current inbound marketing trends. Every year, marketers report higher ROI, more sales, and more business growth when they invest in inbound marketing.

HubSpot also uses this information to make expert predictions and identify future trends to watch for throughout the year. 

roi_2.png
From HubSpot's 2014 State of Inbound

Be a Part of the Most Valuable Marketing
Report of 2016

This year, we're collaborating with HubSpot to bring the 2016 State of Inbound to you. The survey is totally anonymous and takes about 10 minutes to complete - you can fill it out here! If you participate, you'll get the results before it's released to the public.

The more people who participate, the more data we get, and the more accurate that data will be. If you have 10 free minutes, go ahead and take the survey - you might even learn something about your marketing strategies in the process.

CTA_STATISTICS_15.png

Download Your Inbound Marketing Campaign Checklist

VIEW MORE STORIES IN News, Inbound Marketing

More Interesting Reads

Copywriting Tips at Inbound 2017: Bring on the Science and Sweatshops

I was a newspaper guy for over a decade. Just old enough to be stuck in the print age, yet young enough to grasp the power of an internet-based message. Maybe, as a business owner or marketing guru,...Read more

Increase Brand Awareness by Feeding Your Blog a Well-Rounded Diet

In the filthy, weedy backyard that is the internet, growing a beautiful blog is key in your company’s quest to increase brand awareness. If you’re still thinking, “Do I really need to start a blog?”...Read more

Inbound 2017 - The 3 Sessions We're Most Looking Forward To -- Josh C. Edition

The annual Inbound conference is awesome for a variety of reasons. It covers marketing, sales, leadership, culture, growth, and more. There's a ton of great inspiration. The networking...Read more