Inbound Marketing Blogfor Manufacturers and Healthcare Companies
Video: How to Generate More Website Leads With HubSpot Lead Flows
Check out this episode of p80 Insta Inbound, where Holly & Renee discuss how lead flows are an easy way to generate leads on your website.
What Are HubSpot Lead Flows?
Lead flows help you convert your anonymous website visitors into leads with easy to create and customize pop-up forms.
Lead flows work on any website, no developer necessary, and the best part...they're free!
Ways to Use Lead Flows for Lead Generations
Lead flows are often times used for email subscriptions. It's a great way for a visitor to stay connected with your updates and content.
Promote trade shows and other events
Lead flows are great to promote your next trade or event. Simply, provide enough information for leads to register for the event or sign up for update emails about the event. You can enroll the leads in a lead nuturing campaign to nurture them after the trade show or event.
eBook, whitepaper, and other content downloads
Lead flows are perfect for content offers. Add lead flows to your highly trafficked website pages for more conversion opportunities.
- Demo requests or product inquiry
Some website visitors are ready to enter a sales conversation or see a demo of your product. Give them an easily accessible form to contact you.
HubSpot Lead Flow Example
Almost every page on our website has a lead flow with a relevant content offer.
Here's an example of the offer on our homepage.
1. Lead flow callout
2. Lead flow form
3. Lead flow thank you with content offer hyperlinked
Interested in getting started with lead flows? First, you have to sign up for HubSpot Free. Just click the link below to get started!
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.