Today's challenges in industrial marketing are a bit baffling to outsiders. Why? There's really no reason they should still be a thing in 2022. Especially during COVID, most industries became aware of not just the necessity, but also the power of owning a strong brand presence online.
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When you search for your primary services, where does your website show up? Most likely, it's showing up below your competitors in Google search results. You may not be on the first page at all - which is a huge problem if you're trying to get leads and customers online. There's a reason why your rankings are low. Even better, there's a solution! Here's everything you need to know.
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What happens when you collect a shiny, new lead? Sadly, many B2B marketers and sellers either neglect it (by forgetting to feed or nurture it) or kill it (by overfeeding it with junk).
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OK, you’re all set up with your paid ad. You’re showing up in Google search results or LinkedIn timelines. Time to let the leads roll in.
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Everyone wants the spotlight on their business. Online, the easiest way to earn one is by becoming “findable” in Google Search and “clickable” in email and on social media.
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Unfocused marketing is like throwing darts while wearing a blindfold. You may hit the dartboard. You may hit the wall. You may even hit the bullseye, although that’s highly unlikely. But you want to hit the bullseye every time. You waste money and time on marketing efforts that don’t connect with potential buyers. Take off the blindfold so you can see your target. Inbound marketing for healthcare involves knowing who you’re marketing to so that you can confidently hit the mark.
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You may have heard of inbound marketing, or maybe you haven’t. Maybe you've wondered how the heck it could apply to a B2B company like yours. Either way, you're probably asking yourself, “What is B2B inbound marketing!?”
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Marketing isn’t easy. Running a marketing campaign without understanding the time, effort, and audience involved sets you up for disaster. Two things that businesses don’t want to do: Waste money on marketing strategies that don’t work Leave money (and customers) on the table for their competitors to grab A poorly managed PPC campaign does both.
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Frank Sinatra once sang, “Love and marriage go together like a horse and carriage … You can’t have one without the other.”
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
