Google Ads' Expanded Text Ads Now Have 3 Headlines & 2 Descriptions
As of August 16, 2018, Google Ads now allow 3 headlines and 2 descriptions (rather than 2 headlines and 1 description). Google says:
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August 16
August 13
Online Marketing Plan Overview for Manufacturers - Part 1 (video)
Hey sales and marketing professionals! Are you a small to medium-sized manufacturer but you're the best-kept secret? That can be a huge challenge if you're trying to increase revenues hit new profit goals every year! In this video series I'm going to walk you through setting up an online marketing plan for manufacturers.
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August 10
4 Ways the Best Manufacturing Websites Increase Traffic
Today, to new and potential customers, a good business website is often the face of a company. It represents your business to a worldwide audience, answers customer queries, and should help generate leads. A great-looking website isn't enough if it can’t attract adequate traffic to it. The best manufacturing websites have mastered several ways to increase traffic on their sites.
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August 07
The DOYO Marketing Conference: Recap & Key Takeaways
Last week my co-worker Josh and I attended the DOYO Digital Marketing Conference in Youngstown, Ohio. We had a blast networking with other digital marketers and exploring the Youngstown area, but we also walked away with some awesome actionables to apply to our own agency practices and client strategies.
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August 06
[VIDEO]10 Steps to Starting a Manufacturing Blog
Video Transcript: So, you're thinking about starting a manufacturing blog? Don't do it! Just kidding! I couldn't agree more. I think it's one of the best steps you could take for your marketing. One, it's going to help you to pull in and attract really high quality visitors to your website, and two, you're going to be helping your prospects along the way. It's a complete win-win.
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July 12
The Best Manufacturing Website's #1 Trait
You're a manufacturer. You want to increase sales. You want to impress your prospects with your capabilities and experience, so you deck out your website with page after page of your excellence. Unfortunately, you're not even in the top 1,000 best manufacturing websites...
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July 09
Manufacturing Trade Show Ideas for Making the Perfect Follow-Up Email
In a world that seems to be endlessly moving toward AI, manufacturers know that there's still a shred or two of value in old-fashioned face-to-face relationship building. In your world, a real handshake still means something.
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July 03
Facebook Insights: How to Decode Those Analytics & Grow Your Page
If you’ve followed our tips to weaponizing your business Facebook page to turn it into the website traffic generator it has potential to be, then you’re starting to get a lot of interaction on your page -- which is awesome!
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July 03
Why Did My Inbound Linking Domains Suddenly Spike?
Hi friends! It's the summer of 2018, and many states are experiencing unusually high temperatures. Guess what? Your inbound link volumes may also be hitting unusual heights. If you track your inbound link volume and/or MozRank, you may have noticed some odd data around the beginning of May. Inbound links went WAY up, and your MozRank may have seen a correlated decline. You didn't change anything, and you don't think there was any weird activity going on around that time. So what happened? Turns out Moz made some big changes in how they track inbound links!
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June 29
Inbound Marketing & HubSpot Generate 1,328 Leads for McHone Industries
McHone Industries started out as a single-facility small-town manufacturing operation in Salamanca, NY. They struggled to fill their one facility with work. Now, they’re seeing business growth beyond their wildest dreams.
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
