You’re officially sold on the fact that inbound marketing works for manufacturers. You purchased HubSpot, and you’re itching to get started, but where do you start?! There are so many different approaches you can take - from blogging, to lead nurturing, to social media, to creating gated premium offers - it can be overwhelming!
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You make stuff. Your stuff helps people. You want more people to know just how helpful your stuff is. Start by getting them to your website. It’s the 21st century, so there’s no way around it. Blogging is ideal for driving quality traffic to your website.
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Unless you’ve avoided Facebook or news sites for the past six months, you already know about the Federal Communications Commission ruling to repeal net neutrality.
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I have a friend over while sitting down to write this. She’s trying to finish her degree in education. Strewn about the coffee table and couch are textbooks and piles of paper she printed at the library - a crazy, disorganized organization. This cluttered scene makes sense only to overly caffeinated college students and old-time movie detectives haphazardly connecting pictures and newspaper articles on the wall with thumbtacks and string. Oh, yeah, she’s doing some online research, too. And this got me thinking about blogging best practices and the role research plays in crafting a well-fed, credible, informative, well-performing blog.
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HubSpot software isn't for everyone. Maybe you signed your contract with dreams of big things. You were sold on the overall inbound methodology, but needed software to help you accomplish your goals. But ... you purchase the software and the needle just didn't move like you expected it to. Yes, that sucks, and now you're ready to abandon your strategy altogether.
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Make sure your web content is visible online with this video tutorial on pointing your domain to HubSpot. You can watch the video, or follow along with the step-by-step guide below. Watch Here: https://www.youtube.com/watch?v=Y0kVwW2XKVM Steps to Pointing Your Domain to HubSpot with cPanel If your website hosting has access to cPanel -- as is the case with most hosts like Bluehost, Hostgator, and many others -- and you want to point your site to hubspot, you’ll need to follow these simple steps.
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You want to make sure your web content is visible online, right? Otherwise, what’s the point?
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Oh, I get it, believe me. You envisioned sitting down to write a blog post for your business and expertly crafting the words like Charles Dickens toiling under candlelight. You planned on relaxing afterward with a glass of bourbon.
Read moreEvery business has a business strategy. Yet when it comes to content marketing, many companies either have no strategy or think 10 minutes of blog planning is good enough.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
