I'm going to preface this post with the understanding that you are already planning a full training on your HubSpot CRM. If not, you should be (without training usage will be inconsistent and cause headaches for everyone). These topics are to preface your training and get everyone on the same page about the who, what, where, when, why, and how.
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Manufacturers, in general, have been slow to learn and adopt digital best practices like content marketing to stand out in the 21st century. Not being absolutely sure about website traffic isn’t an option in the breakneck speed and high stakes of the digital world.
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Think about starting the first day at your job. Most likely, after the first week, you were defeated and frustrated with tasks that seemed impossible. Looking back, the impossible task was simple with a little bit more training. Similarly, HubSpot is a fairly intuitive software, but it’s not an exception to this rule.
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HubSpot is great at many things. One of those things is website/blog/email creating with the HubSpot COS. They make WYSIWYG editing extremely accurate and easy to do.
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Are you manufacturing brand loyalty online? If not, you’re already behind these awesome manufacturing marketing teams.
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You’re officially sold on the fact that inbound marketing works for manufacturers. You purchased HubSpot, and you’re itching to get started, but where do you start?! There are so many different approaches you can take - from blogging, to lead nurturing, to social media, to creating gated premium offers - it can be overwhelming!
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You make stuff. Your stuff helps people. You want more people to know just how helpful your stuff is. Start by getting them to your website. It’s the 21st century, so there’s no way around it. Blogging is ideal for driving quality traffic to your website.
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Unless you’ve avoided Facebook or news sites for the past six months, you already know about the Federal Communications Commission ruling to repeal net neutrality.
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I have a friend over while sitting down to write this. She’s trying to finish her degree in education. Strewn about the coffee table and couch are textbooks and piles of paper she printed at the library - a crazy, disorganized organization. This cluttered scene makes sense only to overly caffeinated college students and old-time movie detectives haphazardly connecting pictures and newspaper articles on the wall with thumbtacks and string. Oh, yeah, she’s doing some online research, too. And this got me thinking about blogging best practices and the role research plays in crafting a well-fed, credible, informative, well-performing blog.
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HubSpot software isn't for everyone. Maybe you signed your contract with dreams of big things. You were sold on the overall inbound methodology, but needed software to help you accomplish your goals. But ... you purchase the software and the needle just didn't move like you expected it to. Yes, that sucks, and now you're ready to abandon your strategy altogether.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
