Evaluate Your B2B Brand Awareness Strategy With These 4 Metrics
If a member of your team asked you how to measure brand awareness, what would you say?
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February 19
February 01
6 Ways to Write to a B2B Audience Persona
Before you start writing blogs, before you even start an inbound marketing campaign, you need to know who your audience is and how to talk to them. If you’re not truly speaking to them, you may as well be talking with a mouthful of crackers.
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December 21
How to Encourage and Develop Employee Engagement
(Editor's Note: The following is a guest post by Deb Calvert, founder of People First Productivity Solutions, on the "why" and the "how" of driving employee engagement.) Employee engagement matters in the workplace. In order to encourage and promote engagement, you need to have the right leadership.
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December 14
Do You Create Enough Evergreen Content and Topical Content?
A mix of evergreen and topical content is essential for a successful marketing strategy. This video explains why you need to create both and what ratio to start with.
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December 07
Generating Leads with Gated Content
Find out more about your site's visitors with gated content. The more you know, the easier it will be to engage with them and convert them into customers.
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December 03
How to Add Holiday Hours to Your Google My Business Profile
Are you closing up shop for a holiday getaway? Maybe you’re extending your hours to capitalize on holiday spending! Either way, adding special holiday hours to your Google My Business profile is a quick and easy way to let your customers know when you're open during the holiday season. This walk through takes you step by step, with helpful hints along the way.
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November 16
How Do You Remarket Your Content?
If your website is drawing traffic, but your leads are few and far between, I recommend developing a remarketing plan.
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November 15
How Do Pillar Pages Attract Customers?
Pillar pages, as they name implies, are a crucial component to an effective inbound marketing strategy. This post explains why!
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November 13
How To Write an Optimized YouTube Video Description
You’ve finished a beautiful new video and you’re ready to share it with the masses on YouTube. If you’re like me, this is when your workflow is derailed by a daunting blank “description” box. So I’m getting you back on track with some tips and best practices for getting the most from your video’s description.
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October 22
An Interview with Girish Dahake, Ambrell
I'm excited to speak at FABTECH again this year. Last year was my first time speaking there and one thing that I can tell you is that the conference is impressive...and that's an understatement. Because the conference is so impressive, we thought it would be nice to highlight a few of the manufacturers that will be in attendance!
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How to Audit your Online Marketing
If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
