A marketing strategy should be tied directly to improving your bottom line. If it's not, then what's the purpose? While you may find it difficult to correlate marketing spend to actual revenue growth, that doesn't mean they're not directly related. And here's the good news: with inbound marketing you absolutely can track the impact of your efforts on business performance!
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As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.
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When was the last time you used your smartphone to look something up online? My guess would be today. Am I right?
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Q: Why do we do things like: Automate manufacturing processes Replace manual labor with machinery Use a calculator instead of long-form division Train our dogs to fetch beer so we don't have to get off the couch?
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Your website conversion rate is the percentage of visitors who take a desired action. For example, if you have an eCommerce website, you want your visitor to checkout and buy something. If you are a B2B company, you want your visitor to request a quote or become a lead.
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As a marketer, nothing's more frustrating than consistently improving your website traffic with SEO, but failing to convert more website visitors into sales leads.
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Simply implementing inbound marketing doesn't mean it will be a home run. In fact, it's pretty easy to strike out. In the first part of my series we covered how your inbound efforts can fail if you've done a crummy job with your buyer persona development. If you haven't read "Why Your Inbound Marketing Isn't Working Part 1" yet, I'd recommend doing so before continuing with this post. :)
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Although the term "remarketing" may be unfamiliar, chances are you’ve come across it at one point or another. Whether you realize it or not.
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
