INBOUND MARKETING BLOG

Can I Implement Inbound for Multiple Buyer Personas at the Same Time?

• By Donny Kemick

If your company works with a variety of buyer personas, you're not alone. Manufacturers often sell to professional buyers as well as design engineers. Two very different types of buyers with very different buying processes and motivations. They need to be marketed to differently, which often leads to the question...

Do my buyers fit the inbound marketing model?

• By protocol 80

I remember having a hard time explaining to my 80-year-old father (an all-around smart, mentally with-it guy) what I do as an inbound marketing writer. “Bond marketing?” he asked, excited like a dog waiting for someone to throw a tennis ball, thanks to his fascination with the stock market and wealth management.

Do I need to redesign my website for inbound marketing to work?

• By protocol 80

You’ve jumped into the inbound marketing world. A logical question is probably burning through your head: “Should I redesign my website?” Well, that depends.

How to Avoid Spending All of Your Time With Your Inbound Marketing Agency

• By protocol 80

Impact of a Marketing Strategy on Business Performance

• By Josh Curcio

A marketing strategy should be tied directly to improving your bottom line. If it's not, then what's the purpose? While you may find it difficult to correlate marketing spend to actual revenue growth, that doesn't mean they're not directly related. And here's the good news: with inbound marketing you absolutely can track the impact of your efforts on business performance!

How Much of My Time Will an Inbound Marketing Agency Need?

• By protocol 80

As an inbound marketing agency, this is a question we receive often. It comes up almost every time we’re hired, and we get it. You need to know how much time to give up each week so we can do our job for you.

Where Are Your B2B Prospects Hiding?

• By protocol 80

When was the last time you used your smartphone to look something up online? My guess would be today. Am I right?

3 Ways to Improve Marketing Performance With Your Executive Superpowers

• By protocol 80

Q: Why do we do things like: Automate manufacturing processes Replace manual labor with machinery Use a calculator instead of long-form division Train our dogs to fetch beer so we don't have to get off the couch?

What's My Website Conversion Rate?

• By Donny Kemick

Your website conversion rate is the percentage of visitors who take a desired action. For example, if you have an eCommerce website, you want your visitor to checkout and buy something. If you are a B2B company, you want your visitor to request a quote or become a lead.

4 Famous Brands Destroying the Competition With Content Marketing

• By protocol 80