INBOUND MARKETING BLOG

Your Weekend Reading List Is Here

• By Donny Kemick

Your downtime this weekend can be used to relax AND get better at your craft! Here're some articles to help you get better! Study: 86% of B-to-B Marketers Now Use Content Marketing Do you know what content marketing is? NO!?!? Guess what. 86% of B2B marketers do. Do you think that might include your competitors? I bet it does. If you were late to the web marketing game, don't do it to yourself again. Article By: Advertising Age How Content Curation Helps You Win Sales Time is always an obstacle for everything we small businesses do. There's never enough of it! If only we could sell it!!!!! This article by Matt Heinz gives you some great tips for using others' content to help you win sales. Article By: Rain Maker Blog The Best Quotes Of Advertising Week Looking for some inspiration? These quotes from Advertising Week in New York are your ticket. If you aren't familiar with Mashable, you are missing out on some great news! Article By: Mashable Google Organic Click-Through Rates In 2014 ...

Does Your Website's Design Build Trust?

• By Donny Kemick

Educational Content Will Generate Website Leads

• By Donny Kemick

Inbound Marketing is about taking traditional marketing and kicking it to the curb. It's about the end of annoying, intrusive and interruption based marketing. It's about marketing that will generate website leads that you can actually close into sales. Last week I wrote a post about the role of SEO in Inbound Marketing. As a quick refresher, if you don't have HIGH QUALITY traffic visiting your website, your other online efforts are going to be fruitless. Without high quality traffic, you speaking to either an empty room or a crowd of cats with no interest in what you're saying. Let's assume you have high quality traffic visiting your website. You are kicking butt on the Attract phase of Inbound Marketing. That traffic means nothing if you can't generate leads from it. The good thing though, is that if you are generating HIGH QUALITY traffic, you have a much better chance of generating leads. Start With Content Versus Commitment The visitors to our website are just that, Visitors. ...

Google Partners Connect Event Overview

• By Josh Curcio

We are happy to be hosting another Google Partners Connect event at our office on October 15th, 2014! A Google Partners Connect event is an opportunity for business owners to hear how they can grow their businesses online directly from Google! They stream the event live from the Googleplex in California (maybe someday they'll ship us all out there). We've hosted couple of these events in the past and attendees have always left happy, educated, and motivated. This is not a public event, it will be streamed only by Google Partners, so be sure to RSVP with us or your local Google Partner soon.

The Role of SEO In Inbound Marketing

• By Donny Kemick

We all know we want more traffic to our websites, right? That's a common, baseline objective for any website. More traffic should mean more people requesting quotes, etc...? Yes and no. More low quality visitors means less action on your site. More high quality visitors means more action on your site. Our focus is always getting high quality traffic through SEO, Pay-Per-Click and other traffic generating techniques. Although I think many small businesses incorrectly stop at the Attract phase of Inbound Marketing, it's still one of the most important aspects of Inbound Marketing. SEO Is A Cornerstone of Inbound The role of SEO in Inbound Marketing cannot be understated. For your site to convert visitors into leads and to nurture leads into closed sales, you first have to have a steady stream of high quality visitors that are looking for an answer to their problem(s), that you provide. How do you think most of your ideal buyers go about finding solutions to their problems? They open a ...

Curated Goodness - A Few Articles You Should Check out

• By Josh Curcio

How to Turn a New Fan into a Lifelong Follower

SEO Checklist for Starting Work With a New SEO Provider

• By Josh Curcio

Prepare this checklist when choosing a new SEO provider. Whether you are coming from a previous Search Engine Optimization (SEO) provider or starting work with your first one, follow this SEO checklist so that you can provide them with accurate details that start them off on the right foot!

Google Panda 4.1 - What it Means for Small Business Websites

• By Josh Curcio

With all of the talk of Pandas, Penguins, Pigeons you might be bit confused. You may be even more confused if you Googled these things and came across a website that explains them in a fashion that is just too difficult to understand. Don't get frustrated. This information is important, but I'd like to explain it to you in a very basic way.

Buyers Have Changed - Your Marketing Better Follow Suit

• By Donny Kemick

It wasn't too long ago that both B2C and B2B shoppers bought in a radically different way from how they buy now. If we wanted to research a product or service before buying, we went to the provider and asked questions. If we wanted to get an answer from the owner of a company, we went through a sales representative. In fact, if we wanted any information, we had to ask a sales representative. Who had the "power" in that situation? Not us! That's for sure. The sales rep was the gatekeeper and we had to get everything from them. That situation has shifted completely. Buyers have changed. Today, the buyer doesn't even consult a sales representative until they have nearly made up their mind. They have all of the information they need to make a buying decision when they finally speak to a sales rep. Where do they get this information? Surely they talk to friends and colleagues, but most often, they start by doing research online. Today's buyer looks to Google, social media and other online ...

A Story of a Successful Use of Facebook for Public Relations

• By Josh Curcio

Using Facebook in a PR situation.