Prepare this checklist when choosing a new SEO provider. Whether you are coming from a previous Search Engine Optimization (SEO) provider or starting work with your first one, follow this SEO checklist so that you can provide them with accurate details that start them off on the right foot!
Read moreWith all of the talk of Pandas, Penguins, Pigeons you might be bit confused. You may be even more confused if you Googled these things and came across a website that explains them in a fashion that is just too difficult to understand. Don't get frustrated. This information is important, but I'd like to explain it to you in a very basic way.
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It wasn't too long ago that both B2C and B2B shoppers bought in a radically different way from how they buy now. If we wanted to research a product or service before buying, we went to the provider and asked questions. If we wanted to get an answer from the owner of a company, we went through a sales representative. In fact, if we wanted any information, we had to ask a sales representative. Who had the "power" in that situation? Not us! That's for sure. The sales rep was the gatekeeper and we had to get everything from them. That situation has shifted completely. Buyers have changed. Today, the buyer doesn't even consult a sales representative until they have nearly made up their mind. They have all of the information they need to make a buying decision when they finally speak to a sales rep. Where do they get this information? Surely they talk to friends and colleagues, but most often, they start by doing research online. Today's buyer looks to Google, social media and other online ...
Read moreUsing Facebook in a PR situation.
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http://en.paperblog.com/sculptures-in-search-of-what-s-missing-732065/
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Manufacturers must start thinking about how they generate leads online.
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You may (or may not) have noticed that last week was pretty quiet here. We weren't on vacation! Josh and I traveled to Boston for the Inbound 2014 Conference. It has been a couple of years since we attended this conference and boy has it grown! The first time we attended the conference had about 1500 attendees. This time, there were 10,000!! The effectiveness of Inbound Marketing is real and the droves of marketers that are trying to get involved is a telling sign of that. This year the conference was held at the Boston Convention and Exhibition Center, which was a significantly larger venue than the last time we attended. Needless to say, I wish I would have worn a pedometer because we walked a ton. The building is enormous and the sessions were spread out across the building in different rooms. There was 30 minutes between each session to ensure that attendees had sufficient time to get around the building. Pick Your Programming The conference worked much like I wish television ...
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Marketers who have prioritized blogging are 13x more likely to generate a positive ROI
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If you are executing digital marketing, congratulations! You are most likely already one step ahead of your competition, and making strides to meaningfully connect with prospects online. But, how do you know if you’re seeing continual success year over year, and improving your metrics?
Without the tools in place to analyze and benchmark your efforts, it is impossible to scale your online marketing and ensure continuous success.
